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COGS Awards 2016 Terms & Conditions




1. THE COGS 2016 are open to any promotional marketing campaign that has run in the UK, or has been created and executed by an agency or service provider based in the UK, during the calendar year 2015. Campaigns that started in 2014 are eligible as long as the activity continued into 2015. Campaigns which have not concluded at the time of entry are also eligible, but entrants should ensure they have enough robust results to support the entry.

2. Campaigns that have been entered in a previous year’s COGS Awards and won an award are prohibited from entry into THE COGS 2016. An exception will be made where significant changes have been made to a previously successful campaign.

3. A promotional marketing campaign is defined as “any marketing initiative, the purpose of which is to create a call to action that has a direct and positive impact on the behaviour of a targeted audience by offering a demonstrable, though not necessarily tangible, incentive or benefit.”

4. IPM membership is not a requirement of entry, although members receive significant reductions in entry fees.

5. Campaigns can be entered by brand owners, agencies, consultants or service providers, provided that all necessary permissions have been obtained.

6. The closing date for entries is 12:00pm Friday 11th July 2016 – no entries will be accepted after this date. In the event that less than 150 entries are received by the Closing Date, the IPM reserves the right to extend this deadline for entries.

7. All entries will be charged at the rates published on the IPM COGS website including appropriate discounts.

8. All entries must be paid for by 8th August 2016. Unpaid entries will be disqualified.

9. All campaigns entered must be legal and comply with the UK Code of Non-broadcast Advertising, Direct and Promotional Marketing (The CAP Code), and the IPM’s Experiential Marketing Code.

10. All entries will remain the property of the Institute of Promotional Marketing, 70 Margaret Street, London W1W 8SS, and we may wish to use information in them in PR activity, cases studies or educational content. Please make sure information that is for the judges’ eyes only is clearly marked as such in your submissions.

11. Panel Judging

There will be no less than 4 panels of judges comprising a chair and a minimum of three additional members. Each panel is allocated a minimum of 3 categories to judge.   Panel members are all senior members of promotional agencies and service providers. Where possible panel members will be specialists in the fields that they are judging. Chairmen of the panels are senior industry members and specialists in fields relevant the categories they are judging. They receive electronic copies of the entry and submission forms. The judges will study and mark these entries and place them in an order of preference following the guidelines given to them. The judging criteria and weightings given to these criteria will vary according to each category and this is published on the COGS 2016 website for guidance.

In each category, provided there are six or more entries, a minimum of six entries will be selected to go through to the panel judging sessions based on the combined scores given by the judges during the on-line marking. These entries will be identified as the ‘nominations’ and they will be published in a shortlist.

The panels then meet to discuss the nominations in each category and select the Gold, Silver and Bronze award winners in each category.

In each category, a Gold, Silver and Bronze award will be made (unless there are less than three valid entries).

12. Moderation and Vetting  

All the judging is moderated to ensure fairness and equality between panels. All possible steps are taken to avoid judges in panels where they have a vested interest. However where a vested interest is unavoidable a judge will not mark, score or comment on that entry during the process and the entry will not be penalized as a result. 

The Head of Awards judging and entries attends all panel sessions and reviews the results before panels depart.  

All nominations are vetted for compliance with THE COGS 2016 Terms and Conditions as well as for CAP Code and legal compliance. Entries may be downgraded or disqualified at this stage.

13. The Judges’ decision is final on all matters and no correspondence will be entered into.  

14. Final Judging Panel – The Grand Prix and Company of the Year

A final panel considers all the entries that won Golds to select the Grand Prix winner and will also assess the entrants into the ‘Company of the Year’ category. Final panel members will be the Chairmen of each of the panels. 



The COGS Awards 2016 is sponsored by: