COGS 2016 are open to any promotional marketing campaign that has run in the
UK, or has been created and executed by an agency or service provider based in
the UK, during the calendar year 2015. Campaigns that started in 2014 are
eligible as long as the activity continued into 2015. Campaigns which have not
concluded at the time of entry are also eligible, but entrants should ensure
they have enough robust results to support the entry.
that have been entered in a previous year’s COGS Awards and won an award are
prohibited from entry into THE COGS 2016. An exception will be made where
significant changes have been made to a previously successful campaign.
promotional marketing campaign is defined as “any marketing initiative, the
purpose of which is to create a call to action that has a direct and positive
impact on the behaviour of a targeted audience by offering a demonstrable,
though not necessarily tangible, incentive or benefit.”
membership is not a requirement of entry, although members receive significant
reductions in entry fees.
can be entered by brand owners, agencies, consultants or service providers,
provided that all necessary permissions have been obtained.
closing date for entries is 12:00pm Friday 11th July 2016 – no
entries will be accepted after this date. In the event that less than 150 entries are
received by the Closing Date, the IPM reserves the right to extend this
deadline for entries.
7. All entries will be charged at the rates published on
the IPM COGS website including appropriate discounts.
entries must be paid for by 8th August 2016. Unpaid entries will be disqualified.
campaigns entered must be legal and comply with the UK Code of Non-broadcast
Advertising, Direct and Promotional Marketing (The CAP Code), and the IPM’s Experiential
entries will remain the property of the Institute of Promotional Marketing, 70
Margaret Street, London W1W 8SS, and we may wish to use information in them in
PR activity, cases studies or educational content. Please make sure information
that is for the judges’ eyes only is clearly marked as such in your
There will be no less than 4 panels
of judges comprising a chair and a minimum of three additional members. Each
panel is allocated a minimum of 3 categories to judge.
Panel members are all senior members
of promotional agencies and service providers. Where possible panel members
will be specialists in the fields that they are judging. Chairmen of the panels
are senior industry members and specialists in fields relevant the categories
they are judging. They receive electronic copies of the entry and submission
forms. The judges will study and mark these entries and place them in an order
of preference following the guidelines given to them. The judging criteria and
weightings given to these criteria will vary according to each category and
this is published on the COGS 2016 website for guidance.
In each category, provided there
are six or more entries, a minimum of six entries will be selected to go
through to the panel judging sessions based on the combined scores given by the
judges during the on-line marking. These entries will be identified as the ‘nominations’
and they will be published in a shortlist.
The panels then meet to discuss the
nominations in each category and select the Gold, Silver and Bronze award
winners in each category.
In each category, a Gold, Silver
and Bronze award will be made (unless there are less than three valid entries).
12. Moderation and Vetting
All the judging is moderated to
ensure fairness and equality between panels. All possible steps are taken to
avoid judges in panels where they have a vested interest. However where a
vested interest is unavoidable a judge will not mark, score or comment on that
entry during the process and the entry will not be penalized as a result.
The Head of Awards judging and
all panel sessions and reviews the results before panels depart.
All nominations are vetted for
compliance with THE COGS 2016 Terms and Conditions as well as for CAP Code and
legal compliance. Entries may be downgraded or disqualified at this stage.
13. The Judges’ decision is final on all matters and no correspondence will be entered into.
14. Final Judging Panel – The Grand Prix and Company of the Year
A final panel considers all the
entries that won Golds to select the Grand Prix winner and will also assess the
entrants into the ‘Company of the Year’ category.
Final panel members will be the
Chairmen of each of the panels.
The COGS Awards 2016 is sponsored by: