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The IPM COGS Awards 2017 Categories

Below you will find the details of your categories for The IPM COGS Awards 2017 with full descriptions, judging criteria and weighting to help with your winning entries.

Please read the category descriptions carefully and if you have any questions about your eligibility to enter, please talk to the Awards team on 020 ​3848 0444 today or email us on awards@theipm.org.uk.


FINAL ENTRY CLOSING DATE:​ THURSDAY 13TH JULY 2017 23:59

 


Coupons

The IPM COGS Coupons Award will be awarded to the campaign that demonstrates the best work by a provider of either physical or on-line coupons. The winner in this category will have demonstrated an understanding of the commercial aims behind the campaign including ease of use for consumers, an excellent working relationship with their client (whether this is an agency or a promoter). Execution of the campaign will show the judges efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Print Management

The IPM COGS Award for Print Management will be awarded to the campaign that demonstrates the best management of work by a supplier covering printing services of all types and sizes, and includes print sourcing and buying. Areas covered by entrants may include printing on paper, card, printed substrates, the use of specialist inks (thermochromic for example), security printing including the use of specialist techniques to create materials for a campaign e.g. latex overprints, promotional packaging.  

The winner in this category will have demonstrated an understanding of the commercial aims  surrounding the campaign and an excellent working relationship with their client (whether this is an agency or a promoter), executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Risk Management

The IPM COGS Award for Risk Management recognises outstanding work by a risk management provider related to a campaign. Businesses that qualify will be providing services for a campaign based on providing either fixed fee services (typically where they assume all the risks in the management of a promotion), promotional risk management or promotional risk insurance services.  

The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Digital

The IPM COGS Award for Digital recognises outstanding work by a provider of specialist digital services for promotional campaigns.  This includes provision of online or mobile services; for example, website, mobile website or app build and development, search engine optimization, pay-per-click, online and mobile games, video and rich media, social media based activity, ad servers, viral marketing seeding and management, text-to-win, SMS and MMS messaging, augmented reality, NFC and GPD related systems.

The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Promotional Merchandise

This award recognises outstanding work by a provider of promotional merchandise for any campaign whether in pack, on-pack, free mail in, gift with purchase, direct mail, experiential event, giveaway, sampling campaign or self-liquidating promotion for a business to business or consumer based.

The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Experiential and Event 

The IPM COGS Award for Experiential and Event recognises outstanding work by a provider of services to support an event or experiential campaign whether it is a public event, in-store, pop-up, shopping centre or away from point of purchase. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Handling and Fulfillment 

The IPM COGS Award for Handling and Fulfilment recognises outstanding work by a provider of handling and fulfilment services for a campaign. For example, picking, packing and distribution of rewards, handling promotion responses via phone, digital, social media or online, etc.

The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Staffing

The IPM COGS Award for Staffing recognises outstanding work by a provider of temporary staff for a promotional campaign.  For example, recruiting, managing and training temporary staff for experiential campaigns, compliance audits, mystery shopping, etc.  

The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution  
  • 30%: Hitting the targets  
  • 20%: Working relationship  
  • 20%: Adding value 


Direct Marketing

The IPM COGS Award for Direct Marketing recognises outstanding work by providers of services for the following types of campaign direct marketing services, such as mailing houses, outbound and inbound telemarketing, door-to-door delivery, etc and may also provide other services, such as handling and fulfilment and customer relationship management (CRM).

The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.  

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Loyalty

The IPM COGS Award for Loyalty recognises outstanding work by providers of services, to support long term consumer or business to business loyalty campaigns. The services can be of any format, digital, physical, creative services, handling and fulfilment, provision of prizes or merchandise. The campaign may be long term or newly established but must have been in operation for significant amount of time (more than 4 weeks) during the year 2016 and must clearly have been aimed at driving loyalty amongst its target audience.   

The winner in this category will have demonstrated an understanding of the commercial aims and had an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


Prize, Incentive and Reward

The IPM COGS Award for Prize, Incentive & Reward recognises outstanding work by a company which sources products and experiences for use as premiums, prizes, or incentives in consumer promotions, or as rewards in staff and employee motivation programmes.  These include physical items, holidays, event/concert tickets, and activities such as hot air ballooning.  Companies eligible to enter this category may offer a range of services, including consultancy (helping craft premiums or rewards to meet business objectives) or prize and rewards management (not just sourcing, but taking responsibility for handling the winners/recipients all through the process). The winner in this category will have demonstrated an understanding of the commercial aims and had an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value
  • 20%: Working relationship


PR and Marketing Communications

This award recognizes outstanding work by providers of marketing communications services in support of a promotional campaign. This will include management of the supporting communications and amplification of a campaign through targeted PR or social media. The winner in this category will have demonstrated an understanding of the commercial aims and had an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.

Criteria

  • 20%: Execution
  • 30%: Meeting the client's expectations and targets
  • 30%: Adding value
  • 20%: Working relationship


Partnership and Sponsorship

The IPM COGS Award for Partnership will be awarded to the best campaign involving a partnership of two or more commercial entities brought together to produce a clear consumer benefit. The partnership can take any format including licence agreement, sponsorship or more informal partnership. Relevant partners might include brand owners, music or film companies, licence holders, sports teams, charities, retailers or any kind of commercial entity. The winner in this category will have presented a seamless and creative partnership to the consumer, providing a real benefit to the target audience, demonstrating an efficient way of working together to produce a campaign that is perceived to be better than any of the entities involved would have been capable of executing alone. 

Criteria 

  • 30%: Execution
  • 20%: Overcoming complexity
  • 30%: Meeting the client's expectations and targets
  • 20%: Adding value


Innovation

The IPM COGS Award for Innovation recognises innovation by a service provider in their input into a campaign to either an agency or directly to a promoter.  The innovation can be of any nature; new techniques, digital, technological, promotional premium, on pack, print, sampling experiential. Entrants must be able to demonstrate why their work is innovative and why it was effective in the context of the campaign.      

Criteria

  • 60%: Innovation  
  • 20%: Execution
  • 20%: Meeting the client's expectations and targets  


Multi Territory

The IPM COGS Award for Multi Territory recognises the work of agencies that have executed or provided services to a campaign that ran across 2 or more markets. It will be awarded to the company who demonstrates to the judges most effectively that they successfully ran a complex campaign overcoming the specific difficulties associated with running campaigns that have to overcome barriers such as multiple languages, differing rules and regulations. The campaign must be run by a UK based company but does not have to have run in the UK as one of the markets involved.  

Criteria

  • 30%: Execution
  • 30%: Overcoming complexity
  • 30%: Meeting the client's expectations and targets
  • 10%: Adding value


The IPM COGS Awards Company of the Year

This award will be made to the company, who in the opinion of the panel Chairmen, have done most to deliver against their client’s objectives, working in partnership and adding value. It will be awarded on the basis of breadth of effective work across the year while demonstrating a consistent level of service and exceeding expectations. It will also consider the contribution that the company has made to the industry and the ongoing development of their staff.      

For entry, please read and answer the questions carefully. Please note that the entry for Company of the Year is a separate tab within the Entry instructions.  

Criteria

  • 30%: Execution
  • 30%: Meeting the client's expectations and targets
  • 30%: Adding value
  • 10%: Commercial results

 


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