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The IPM COGS Awards 2017 Terms and Conditions

1. THE COGS 2017 are open to any promotional marketing campaign that has run in the UK, or has been created and executed by an agency or service provider based in the UK, during the calendar year 2016. Campaigns that started in 2015 are eligible as long as the activity continued into 2016. Campaigns which have not concluded at the time of entry are also eligible, but entrants should ensure they have enough robust results to support the entry.

2. Campaigns that have been entered in a previous year’s COGS Awards and won an award are prohibited from entry into THE COGS 2017. An exception will be made where significant changes have been made to a previously successful campaign.

3. A promotional marketing campaign is defined as “any marketing initiative, the purpose of which is to create a call to action that has a direct and positive impact on the behaviour of a targeted audience by offering a demonstrable, though not necessarily tangible, incentive or benefit.”

4. IPM membership is not a requirement of entry, although members receive significant reductions in entry fees.

5. Campaigns can be entered by brand owners, agencies, consultants or service providers, provided that all necessary permissions have been obtained.

6. The closing date for entries is 23.59pm Thursday 13th July 2017 – no entries will be accepted after this date. In the event that less than 100 entries are received by the Closing Date, the IPM reserves the right to extend this deadline for entries.

7. All entries will be charged at the rates published on the IPM website including appropriate discounts.

8. Entry fees

IPM Members £180.00+VAT (1-2 entries), 5% discount for 3-5 entries, 10% discount for 6-9 entries, 10+ entries 15% discount. Please see the Handbook for fees per entry with discounts applied.

If you are not an IPM Member a flat fee of £215+VAT applies to each entry.

All entries must be paid for by 17th August 2017. Unpaid entries will be disqualified.

9. All campaigns entered must be legal and comply with the UK Code of Non-broadcast Advertising, Direct and Promotional Marketing (The CAP Code), and the IPM’s Experiential Marketing Code.

10. All entries will remain the property of the Institute of Promotional Marketing, Holborn Hall, 193-197 High Holborn, London, WC1V 7BD, and we may wish to use information in them in PR activity, cases studies or educational content. Please make sure information that is for the judges’ eyes only is clearly marked as such in your submissions.

11. Panel Judging

There will be no less than 4 panels of judges comprising a chair and a minimum of three additional members. Each panel is allocated a minimum of 3 categories to judge. Panel members are all senior members of promotional agencies and service providers; chairmen of the panels are senior industry members. They receive electronic copies of the entry and submission forms. The judges will study and mark these entries and place them in an order of preference following the guidelines given to them and the criteria published in the COGS handbook 2017. The judging criteria and weightings given to these criteria will vary according to each category and this is published on the COGS 2017 website for guidance.

The panels then meet to discuss the nominations in each category and select the Gold, Silver and Bronze award winners in each category.

In each category, provided there are six or more entries, a minimum of six entries will be selected to go through to the panel judging sessions based on the combined scores given by the judges during the on-line marking. These entries will be identified as the ‘nominations’ and they will be published in a shortlist.

12. Moderation and Vetting

All the judging is moderated to ensure fairness and equality between panels. All possible steps are taken to avoid judges in panels where they have a vested interest. However where a vested interest is unavoidable a judge will not mark, score or comment on that entry during the process and the entry will not be penalised as a result. 

The Head of Awards judging and entries attends all panel sessions and reviews the results before panels depart.

All nominations are vetted for compliance with THE COGS 2017 Terms and Conditions as well as for CAP Code and legal compliance. Entries may be downgraded or disqualified at this stage.

13. The Judges’ decision is final on all matters and no correspondence will be entered into.

14. Final Judging Panel – The Grand Prix and Company of the Year

A final panel considers all the entries that won Golds to select the Grand Prix winner and will also assess the entrants into the ‘Company of the Year’ category. Final panel members will be the Chairmen of each of the panels.

Need help or advice? Call our Awards team now on 020 3848 0444 or get in touch on awards@theipm.org.uk.


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The COGS Awards 2017 is sponsored by: