The IPM COGS Awards 2018 Terms and Conditions
1. THE COGS 2018 are open to any
activity by a service agency in support of a promotional campaign that has run
in or outside of the UK that has been created and executed by an agency or
service provider based in the UK, during the period January 1st 2017 – 30th April 2018. Campaigns
that started in 2016 are eligible as long as the activity continued into
2017/18. Campaigns which have not concluded at the time of entry are also
eligible, but entrants should ensure they have enough robust results to support
2. Campaigns that have been entered
in a previous year’s COGS Awards and won an award are prohibited from entry
into THE COGS 2018. An exception will be made where significant changes have
been made to a previously successful campaign or where the campaign is the
continuation of a loyalty programme. The
Head of Awards will decide what constitutes a significant change in their sole
3. IPM Membership is not a
requirement of entry, although members receive significant reductions in entry
4. Campaigns can be entered by
brand owners, agencies, consultants or service agencies, provided that all
necessary permissions have been obtained.
5. The closing date for entries is
23.59pm 19th July 2018 – no entries will be
accepted after this date. If fewer than 100 entries are received by the closing
date, the IPM reserves the right to extend this deadline for entries.
6. All entries will be charged at
the rates published on the IPM COGS website including appropriate
7. All entries must be paid for by
close of business on 19th
August 2018. Unpaid entries will be disqualified.
8. All campaigns entered must be
legal and comply with relevant laws, the UK Code of Non-broadcast Advertising,
Direct and Promotional Marketing (The CAP Code), and the IPM’s Experiential
9. All entries will remain the
property of the Institute of Promotional Marketing, Holborn Hall, 193-197 High
Holborn, London, WC1V 7BD, and we may wish to use information in them in PR
activity, case studies or educational content without payment to entrants.
Please make sure information that is for the judges’ eyes only is clearly
marked as such in your submissions.
10. Panel Judging
There will be no less than 4 panels
of judges comprising a chair and a minimum of three additional members. Each
panel is allocated a number of categories to judge. Panel members are all
senior members of promotional agencies and service agencies; chairmen of the
panels are senior industry members. They receive electronic copies of the entry
and submission forms. The judges will study and mark these entries and place
them in an order of preference following the guidelines given to them and the
criteria published in the COGS Handbook 2018. The judging criteria and
weightings given to these criteria will vary according to each category and
this is published on the COGS 2018 website for guidance.
The panels then meet to discuss the
nominations in each category and select the award winner(s). In each category,
a Gold award will be selected. Silver and Bronze awards will be selected at the
discretion of the panel. To achieve an award, an entry must have achieved a
mark of 60% or more at the online stage. The panel on judging day may elect not
to award a Silver or Bronze (even if there are entries who received 60% or more
at the online stage). In certain circumstances, the panel may award two Golds
only, two Golds and a Bronze or a Gold and two Silvers. In very exceptional
circumstances, the panel may choose to not select any awards in a category – in
this instance, the category will be cancelled (note: the IPM will inform the
entrants to that category but will not provide a refund for the entry).
All departures from the standard
Gold, Silver and Bronze awards must be discussed and agreed with the Head of
Awards (whose decision is final).
In each category, provided there
are six or more entries, a minimum of six entries will be selected to go
through to the panel judging sessions based on the combined scores given by the
judges during the online marking. These entries will be identified as the
‘nominations’ and they will be published in a shortlist.
11. Moderation and Vetting
All the judging is moderated to
ensure fairness and equality between panels. All possible steps are taken to
avoid judges in panels where they have a vested interest. However where a
vested interest is unavoidable a judge will not mark, score or comment on that
entry during the process and the entry will not be penalised as a result.
The Head of Awards attends all
panel sessions and reviews the results before panels depart.
All nominations are vetted for
compliance with THE COGS 2018 Terms and Conditions as well as for CAP Code and
legal compliance. Entries may be downgraded or disqualified at this stage.
12. The Judges’ decision is final
(subject to any departures agreed with the Head of Awards) and no
correspondence will be entered into.
13. Final Judging Panel – The Grand
Prix , Service Agency of the Year and Breakthrough Company of the Year.
A final panel made up of the Panel
Chairmen will select:
This will be selected from the Gold winners in each category and will be based
on the criteria outlined in the Handbook.
of the Year: It will be assessed on the criteria
outlined in the Handbook. It is free to enter provided the entrant has already
made an entry into one of the COGS categories.
of the Year: This is for any service agency that has been in existence less
than 3 years (successor companies of previous agencies do not count) and will
be judged based on the criteria outlined in the Handbook. It is not necessary
to have entered into another campaign, however this will be a ‘paid for’ entry
in line with the pricing outlined in the Handbook.
Need help or advice? Call our Awards team now on 020 3848 0444 or get in touch on firstname.lastname@example.org.
COGS Awards 2018 | Categories | Handbook | Enter Here