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IPM Awards 2013 winners

Grand Prix

Campaign Name: Transform Your Patch
Brand Owner: Britvic Soft Drinks Ltd
Agency: Arnold KLP

Agency of the Year

pd3

Brand Owner of the Year

Telefónica UK Ltd (trading as O2)

The Times Consumer Award

Campaign Name: The Best a Mo Can Get
Brand Owner: Procter & Gamble, Gillette
Agency: Haygarth

A1 Automotive & Consumer Durables

GOLD

Campaign Name: Peugeot 208 Let Your Body Drive
Brand Owner: Peugeot Motor Company plc
Agency: INITIALS MARKETING

BRONZE

Campaign Name: Renault Z.E. Tour 2012 - Its Time To Switch
Brand Owner: Renault UK Ltd
Agency: Fusion 2K Ltd

BRONZE

Campaign Name: Volvo V40: It's you
Brand Owner: Volvo Car UK
Agency: Havas EHS and Mindshare

A2 Travel, Tourism, Recreation & Leisure

GOLD

Campaign Name: Up at The O2
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: pd3

SILVER

Campaign Name: EA SPORTS & Manchester City FC partnership
Brand Owner: Electronic Arts
Agency: Circle Agency

BRONZE

Campaign Name: I-SPY
Brand Owner: VisitScotland
Agency: Blue-Chip Marketing

A3 Utilities, Technology & Telecoms

SILVER

Campaign Name: O2 Star Trader
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: Blue Chip Marketing (UK) Limited

SILVER

Campaign Name: The Giftcracker Experience
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: Circle Agency

A4 Financial & Professional Services

GOLD

Campaign Name: East Village - London's Newest Neighbourhood
Brand Owner: Qatari Diar Delancey & Triathlon Homes
Agency: iD Experiential

A5 Foods

GOLD

Campaign Name: Walkers Crisps 'What's That Flavour'
Brand Owner: PepsiCo UK & Ireland Ltd
Agency: The Big Kick

SILVER

Campaign Name: HP and Movember Partnership 2012
Brand Owner: HJ Heinz
Agency: BD Network

BRONZE

Campaign Name: Cadbury Unwrap
Brand Owner: Mondelez International
Agency: INITIALS MARKETING

A6 Non-alcoholic drinks

GOLD

Campaign Name: Transform Your Patch
Brand Owner: Britvic Soft Drinks Ltd
Agency: Arnold KLP

BRONZE

Campaign Name: Party with Jessie J at London 2012
Brand Owner: Coca-Cola
Agency: MARS London

A7 Alcoholic Drinks

GOLD

Campaign Name: Grant's Whisky & Findmypast
Brand Owner: First Drinks Brands Ltd
Agency: Bray Leino

SILVER

Campgaign Name: Great British Flavours
Brand Owner: Diageo GB
Agency: TMW

BRONZE

Campaign Name: Endless Possibilities
Brand Owner: Diageo GB
Agency: TMW

BRONZE

Campaign Name: Lambrini Free COLLECTION Mascara … 500 Up for Grabs Everyday!
Brand Owner: Halewood International Ltd
Agency: ATOM Marketing Limited

A8 Healthcare, Fashion and Beauty

GOLD

Campaign Name: The Best a Mo Can Get
Brand Owner: Procter & Gamble, Gillette
Agency: Haygarth

SILVER

Campaign Name: Uniqlo HEATTECH AW 12 Launch
Brand Owner: Uniqlo
Agency: BD Network

BRONZE

Campaign Name: Triumph Essence Launch at Selfridges
Brand Owner: Triumph International Limited
Agency: OgilvyAction

A9 Household & Pet-Care

GOLD

Campaign Name: Finish Diamond Jubilee Promotion
Brand Owner: Reckitt Benckiser UK
Agency: Live & Breathe

SILVER

Campaign Name: Andrex Eco - Get Bamboozling
Brand Owner: Kimberly-Clark Limited
Agency: SMP

A10 Media

GOLD

Campaign Name: The Untouchable Covers
Brand Owners: Lürzers International Archive
Agency: Arc London

GOLD

Campgaign Name: The Times and The Sunday Times: London 2012
Brand Owner: News International
Agency: News International

A11 Retail, Home Shopping & E- Commerce

GOLD

Campaign Name: McDonald's - The Great McDonald's Mascotathon
Brand Owner: McDonald's
Agency: The Marketing Store

SILVER

Campaign Name: Morrisons Fuel Saver
Brand Owner: WM Morrison Supermarkets PLC
Agency: Lowe Open

BRONZE

Campaign Name: O2 Star Trader
Brand Owner: Telefonica UK Limited
Agency: Blue Chip Marketing (UK) Limited

A12 Not for Profit, Charity & Public Sector

GOLD

Campaign Name: Stoptober
Brand Owner: Department of Health
Agency: 23red

SILVER

Campaign Name: Surprise Guarantee
Brand Owner: VisitScotland
Agency: Blue-Chip Marketing

Campaign Name: Games4Life
Brand Owner: Department of Health
Agency: 23red

BRONZE

Campaign Name: The Royal British Legion Retail Campaign
Brand Owner: The Royal British Legion
Agency: PlayPrint Ltd

A13 Business-to-Business

GOLD

Campaign Name: The Untouchable Covers
Brand Owner: Lürzers International Archive
Agency: Arc London

SILVER

Campaign Name: O2 Star Trader
Brand Owner: Telefonica UK Limited
Agency: Blue Chip Marketing (UK) Limited

BRONZE

Campaign Name: Heineken Star Retailer
Brand Owner: Heineken UK Limited
Agency: Thesourcer.com Limited

B14 Third Party Sales Incentive Programmes

SILVER

Campaign Name: The Orange Wonkathon Call Centre incentive
Brand Owner: Orange (EE)
Agemcy: Positive Thinking

BRONZE

Campaign Name: Passport to Party
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: YMTM Limited

B15 Employee Reward & Recognition Programmes

GOLD

Campaign Name: Simply Thank You
Brand Owner: British Gas
Agency: P&MM Ltd

B16 Customer Services & Customer Careline Programmes

GOLD

Campaign Name: Stérimar & Orajel - The Academy
Brand Owner: Church & Dwight UK Ltd
Agency: SMP

C17 Social & Personal Responsibility

GOLD

Campaign Name: Let's Talk About Breasts
Brand Owner: The Scottish Government
Agency: The Leith Agency

BRONZE

Campaign Name: Games4Life
Brand Owner: Department of Health
Agency: 23red

BRONZE

Campaign Name: Stoptober
Brand Owner: Department of Health
Agency: 23red

D18 Short Term Trial & Awareness

GOLD

Campaign Name: The Bulmers Way
Brand Owner: Heineken UK
Agency: Space

SILVER

Campaign Name: The Untouchable Covers
Brand Owner: Lürzers International Archive
Agency: Arc London

BRONZE

Campaign Name: Kleenex Balsam Hayfever Campaign
Brand Owner: Kimberly-Clark
Agency: BD Network

BRONZE

Campaign Name: Stoptober
Brand Owner: Department of Health
Agency: 23red

D19 Medium Term Loyalty

SILVER

Campaign Name: Sol - Espiritu Libre
Brand Owner: Heineken International
Agency: The Marketing Store

BRONZE

Campaign Name: Grant's Whisky and Find My Past
Brand Owner: First Drinks Brands Ltd
Agency: Bray Leino

D20 Long-Term Loyalty & Relationship Marketing

GOLD

Campaign Name: 02 Priority Moments
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: Cherry London

E21 Experiential Marketing at Point of Purchase

GOLD

Campaign Name: Triumph Essence Launch at Selfridges
Brand Owner: Triumph International Limited
Agency: OgilvyAction

SILVER

Campaign Name: Lake District Cheese National Roadshow
Brand Owner: First Milk
Agency: Sense Marketing Services Ltd

BRONZE

Campaign Name: Contentainment 'Celebrate' 2012
Brand Owner: World Duty Free Group
Agency: Blackjack Promotions Ltd

E22 Experiential Marketing away from the Normal Point of Purchase

GOLD

Campaign Name: The Best a Mo Can Get
Brand Owner: Procter & Gamble, Gillette
Agency: Haygarth

SILVER

Campaign Name: Tesco Gatwick Virtual Store
Brand Owner: Tesco PLC
Agency: Ambient WW

BRONZE

Campaign Name: Great coffee speaks for itself
Brand Owner: Mondelez International/Kraft Foods
Agency: Arc London

E23 Shopping Centre Marketing

GOLD

Campaign Name: The Crunchy Nut Restaurant
Brand Owner: Kellogg Company
Agency: The Lounge Group

SILVER

Campaign Name: East Village - London's Newest Neighbourhood
Brand Owner: Qatari Diar Delancey & Triathlon Homes
Agency: iD Experiential SILVER

E24 Direct Marketing

GOLD

Campaign Name: We Ride 'Spoke card'
Brand Owner: Levi Strauss & Co
Agency: Wunderman London

E25 Digital Promotions

SILVER

Campaign Name: O2 Star Trader
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: Blue Chip Marketing (UK) Limited

BRONZE

Campaign Name: PowerUp with Ultrabook
Brand Owner: Intel
Agency: pd3

E26 Social Media

GOLD

Campaign Name: Peugeot 208 Let Your Body Drive
Brand Owner: Peugeot Motor Company plc
Agency: INITIALS MARKETING.

SILVER

Campaign Name: O2 Insane Bolt Ons
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: Blue Chip Marketing UK Limited

BRONZE

Campaign Name: Little Boxes
Brand Owner: Telefónica UK Ltd (trading as O2)
Agency: pd3

E27 On-pack Promotions

GOLD

Campaign Name: McCain Smiles Ladybird Books
Brand Owner: McCain Foods Limited
Agency: Blue Chip Marketing (UK) Limited

SILVER

Campaign Name: Walkers Crisps 'What's That Flavour'
Brand Owner: PepsiCo UK & Ireland Ltd
Agency: The Big Kick

F28 Sponsorship & Tie-in

GOLD

Campaign Name: O2 Academy sponsorship
Brand Owner@ Telefónica UK Ltd (trading as O2)
Agency: pd3

BRONZE

Campaign Name: TalkTalk Sponsorship of The X Factor 2012
Brand Owner: TalkTalk Telecom Group Plc
Agency: whynot!

BRONZE

Campaign Name: Motorola Defy - Winterproof
Brand Owner: Motorola
Agency: OgilvyAction

F29 Commercial Partnership Marketing

GOLD

Campaign Name: Grant's Whisky and Find My Past
Brand Owner: First Drinks Brands Ltd
Agency: Bray Leino

BRONZE

Campaign Name: Dave's Man Chair
Brand Owner: UKTV
Agency: Mediator Communications Limited

F30 Charity Partnership Marketing

BRONZE

Campaign Name: The Royal British Legion Retail Campaign
Brand Owner: The Royal British Legion
Agency: PlayPrint Ltd

BRONZE

Campaign Name: HP and Movember Partnership 2012
Brand Owner: HJ Heinz
Agency: BD Network

F31 Small Budget Campaigns

GOLD

Campaign Name: The Untouchable Covers
Brand Owner: Lürzers International Archive
Agencyu: Arc London

SILVER

Campaign Name: Nutella Go Nuts For Cycling - Win Raleigh Bikes
Brand Owner: Ferrero
Agency: B STREET London

BRONZE

Campaign Name: Bang on with BILLY BOY
Brand Owner: Mapa Spontex
Agency: SMP

F32 International Campaigns

GOLD

Campaign Name: The Untouchable Covers
Brand Owner: Lürzers International Archive
Agency: Arc London

SILVER

Campaign Name: BRAVE
Brand Owner: VisitScotland
Agency: Blue-Chip Marketing

BRONZE

Campaign Name: Sol - Espiritu Libre
Brand Owner: Heineken International
Agency: The Marketing Store

BRONZE

Campaign Name: WIN an Aston Martin
Brand Owner: Hackett London
Agency: B STREET London

G33 Art Direction & Copywriting

GOLD

Campaign Name: The Best a Mo Can Get
Brand Owner: Procter & Gamble, Gillette
Agency: Haygarth

SILVER

Campaign Name: The Untouchable Covers
Brand Owner: Lürzers International Archive
Agency: Arc London

BRONZE
Campaign Name: Ocado ATL Campaign
Brand Owner: Ocado Ltd
Agency: BD Network

BRONZE

Campaign Name: Grant's Whisky and Find My Past
Brand Owner: First Drinks Brands Ltd
Agency: Bray Leino

G34 Innovation

GOLD

Campaign Name: Morrisons Fuel Saver
Brand Owner: WM Morrison Supermarkets PLC
Agency: Lowe Open

SILVER

Campaign Name: The Untouchable Covers
Brand Owners: Lürzers International Archive
Agency: Arc London

BRONZE

Campaign Name: Great coffee speaks for itself
Brand Owner: Mondelez International/Kraft Foods
Agency: Arc London