Upcoming Courses

view-all

Upcoming Events

view-all

IMC European Awards: 2015 Finalists

The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to the finals.

Next in line was Ireland (15) followed by Belgium (12), Italy (10), Spain (3), Czech Republic (3), Germany (1) and the Netherlands (1). The IMC European Awards are open to any campaign which has first won a Gold or equivalent in its national awards programme. In the UK, the IPM Awards are the only route to enter the IMC Awards.

Carey Trevill, managing director of the IPM, says: “The fact that UK agencies have the most entries on this year’s IMC Awards shortlist is testament to the strength of promotional marketing in this country.”

The UK winners will be announced at an event organised by the IPM in the next few weeks.

IMCC Chairman, Ondrej Gottwald, says: “This year’s campaigns in the IMC European Awards were the most interesting I have seen during my chairmanship and presence in the jury. I am delighted that our industry is doing well and the work across Europe is of such high quality. Aside from the commercial campaigns, I always appreciate the increasing amount of very successful social and corporate responsibility campaigns and commercial campaigns with a positive social impact. To see these campaigns being recognised and rewarded by industry professionals is very satisfying.”

The IMCC – the Integrated Marketing Communications Council Europe – represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on four key areas: best practice, lobbying, recognition via the IMC European Awards and education through the IMCC International Diploma, which was developed by the UK’s IPM.

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service commercial communications, media agencies and agency associations in Europe. The IPM is a member.

EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies.

 Country  Agency Campaign  Client  Category 
BELGIUM BBDO Unpaid Bills  JC Decaux B2B
LDV United Would you still be a fan if I looked like this? Special Olympics Belgium Cause, Charity/Non-profit Marketing or Social
BBDO 5 Euro KBC Direct 1:1 Communication & Digital Communication
BBDO Stalker VIER Direct 1:1 Communication & Digital Communication
BBDO Unpaid Bills JC Decaux Direct 1:1 Communication & Digital Communication
LDV United
Would you still be a fan if I looked like this? Special Olympics Belgium Direct 1:1 Communication & Digital Communication
BBDO 5 Euro KBC Event Marketing
BBDO Stalker VIER Innovative Idea or Concept
BBDO Stalker VIER Product Launch/Relaunch/Trial campaigns
BBDO Unpaid Bills JC Decaux Product Launch/Relaunch/Trial campaigns
LDV United Would you still be a fan if I looked like this? Special Olympics Belgium Small Budget
BBDO 5 Euro KBC Sponsorship/Joint Effort/Tie-in
CZECH REPUBLIC Wunderman s. r. o. Chestnuts Edenred B2B
McCann-Erickson Prague spol. s r.o. / Momentum How puppets shook up savings in the Czech Republic ING Bank Brand Building
WELLEN a.s. Prepaid card for pupil Vodafone Product Launch/Relaunch/Trial campaigns
GERMANY Stein Promotions GmbH Barefoot Roadshow 2014 E. & J. Gallo Winery Retail or Trade Marketing
IRELAND Guns or Knives Heineken DAMOC Coolers Heineken Ireland Brand Building
Geometry @ Ogilvy Smithwicks Visitor Experience, Kilkenny Diageo Brand Building
Publicis D Pulse by Absolut Nicola Barrett Brand Building
Publicis Dublin Rate The 8 Mondelez Brand Building
Publicis D Pulse by Absolut Nicola Barrett Event Marketing
Guns or Knives Heineken DAMOC Coolers Heineken Ireland Innovative Idea or Concept
Publicis D Pulse by Absolut Nicola Barrett Innovative Idea or Concept
Publicis Dublin Rate The 8 Mondelez Innovative Idea or Concept
Publicis Dublin Rate The 8 Mondelez Integrated Communication
Irish International BBDO The Galaxy Style Exchange Aisling Hogan Integrated Communication
Guns or Knives We're So Local' Regional Campaign Hailo Ireland Product Launch/Relaunch/Trial campaigns
Guns or Knives Heineken DAMOC Coolers Heineken Ireland Product Launch/Relaunch/Trial campaigns
Verve, The Live Agency Coca-Cola Share a Coke Gallery Coca-Cola Product Launch/Relaunch/Trial campaigns
Imagine Marketing Sandstorm Communicorp Retail or Trade Marketing
Imagine Marketing Sandstorm Communicorp Small Budget
ITALY inventa cpm srl Bit - from b2b to b2p Fiera Milano B2B
Havas Media Group Momentum Heineken Brand Building
inventa cpm srl Winter Check-up KIA Motors Dealer/Salesforce/Internal Motivation
Roncaglia & Wijkander #FormulaTweet Mercedes-Benz Italia Innovative Idea or Concept
BLINK GoBeyond - The Fast Lane for Italian Ideas Sisal Innovative Idea or Concept
BITMAMA SRL 50 YEARS OF FIESTA FERRERO FERRERO Integrated Communication
Roncaglia & Wijkander Time Machine SGM Distribuzione Loyalty Marketing
Roncaglia & Wijkander smart webserie Mercedes-Benz Italia Product Launch/Relaunch/Trial campaigns
BITMAMA SRL 50 YEARS OF FIESTA FERRERO FERRERO Product Launch/Relaunch/Trial campaigns
MY PR #4eversticky 3M Product Launch/Relaunch/Trial campaigns
NETHERLANDS Ogilvy & Mather Amsterdam Seastars WWF The Netherlands Cause, Charity/Non-profit Marketing or Social
SPAIN FCB Spain Plants that choose movies Caramel Films Innovative Idea or Concept
FCB Spain Plants that choose movies Caramel Films Product Launch/Relaunch/Trial campaigns
FCB Spain Plants that choose movies Caramel Films Small Budget
UK whynot! Our Shout Heineken UK B2B
TLC Marketing UK  The campaign for Added Value Everywhere TLC Marketing UK B2B
Arc & Leo Burnett Change NSPCC Flaw in the Law NSPCC Brand Building
TRO Nissan Innovation Station, at London's O2 Nissan Motor (GB) Limited Brand Building
Arc & Leo Burnett Change NSPCC Flaw in the Law NSPCC Cause, Charity/Non-profit Marketing or Social
23red 10 Minute Shake Up Public Health England Cause, Charity/Non-profit Marketing or Social
Arc Old Spice Gentleman Hunt Procter & Gamble Direct 1:1 Communication & Digital Communication
Leith Links How IRN-BRU owned Glasgow 2014 AG Barr Event Marketing
Leith Links How IRN-BRU owned Glasgow 2014 AG Barr Innovative Idea or Concept
Arc McDonald's FryFutbol McDonald's Innovative Idea or Concept
TRO Nissan Innovation Station, at London's O2 Nissan Motor (GB) Limited Innovative Idea or Concept
Leith Links How IRN-BRU owned Glasgow 2014 AG Barr Integrated Communication
TRO Lucozade Sport – Bringing the World Cup Home Suntory Ltd Product Launch/Relaunch/Trial campaigns
Leith Links How IRN-BRU owned Glasgow 2014 AG Barr Sponsorship/Joint Effort/Tie-in
Arc McDonald's FryFutbol McDonald's Sponsorship/Joint Effort/Tie-in
TRO Lucozade Sport – Bringing the World Cup Home Suntory Ltd Sponsorship/Joint Effort/Tie-in