The IPM COGS Awards 2015 Categories
Categories for Entry
We have several categories that you are able to enter. Below, we have
detailed the categories that you can enter, what's expected and how we judge
the entry you submit.
What makes a winning entry?
- Experiential &
- Handling &
- Direct Marketing
- Prize, Incentive & Reward
The winner in each category will have demonstrated an understanding of
the commercial aims and an excellent working relationship with their client
(whether this is an agency or a promoter) and executed the campaign with
efficiency and cost effectiveness, hitting and exceeding the targets and service
levels set for the campaign.
- Coupons: Will be awarded to the campaign that demonstrates the best work by a
provider of either physical or on-line coupons.
- Print Management: Will be awarded to the campaign that demonstrates the best work by a
supplier of printing services of all types and sizes, and which manages print
sourcing and buying. Areas covered by these companies include printing on
paper, card and other services and media, the use of specialist inks, security
printing, the use of specialist techniques (e.g. scratch-off coverings,
- Risk Management: This award recognises outstanding work by a risk management
provider. For example, a company providing either fixed fee services
(typically where they assume all the risks in the management of a promotion) or
promotional risk management or promotional risk insurance services.
- Mobile: This award recognises outstanding work by a provider of specialist
mobile services for promotional campaigns. For example, text-to-win,
mobile couponing, mobile barcode scanning, SMS and MMS messaging, instant
messaging, mobile games, augmented reality, NFC and GPD related systems and
- On-Line: This award recognises outstanding work by a provider of specialist
online and/or social media services for promotional campaigns. For
example, website build and development, search engine optimization,
pay-per-click, usability, online games, online couponing services, video and
rich media, ad servers, viral marketing seeding and management, social media
consultancy, social reputation management, social/viral games creation, profile
building on social media platforms, e.g. Twitter, Facebook, Pinterest.
- Promotional Merchandise: This award recognises outstanding work by a provider of promotional
merchandise for any campaign whether, in pack, on-pack, free mail in, gift with
purchase, direct mail, experiential event, giveaway, sampling campaign or self-liquidating
promotion. It can be a consumer based or business to business campaign.
- Experiential & Event: This award recognises outstanding work by a provider of services to
support an event or experiential campaign whether it is a public event,
in-store, pop-up, shopping centre or away from point of purchase.
- Handling & Fulfilment: This award recognises outstanding work by a provider of handling
and fulfilment services. For example, picking, packing and distribution
of rewards, handling promotion responses via phone or online, etc.
- Staffing: This award recognises outstanding work by a provider of temporary staff
for promotional campaigns. For example, recruiting, managing and training
temporary staff for experiential campaigns, compliance audits, mystery
- Direct Marketing: This award recognises outstanding work by providers of direct marketing
services, such as mailing houses, outbound and inbound telemarketing,
door-to-door delivery, etc. These companies may also provide other
services, such as handling and fulfilment and customer relationship management
- Loyalty: This award recognises outstanding work by providers of services, to
support long term consumer or business to business loyalty campaigns. The
services can be of any format, digital, physical, creative services, handling
and fulfilment, provision of prizes or merchandise. The campaign may be long
term or newly established but must have been in operation for significant
amount of time during the year and must clearly have been aimed at driving
loyalty amongst its target audience.
- Prize, Incentive and Reward:
This award recognises outstanding work by a company which sources
products and experiences for use as premiums, prizes, or incentives in consumer
promotions, or as rewards in staff and employee motivation programmes.
These include physical items, holidays, event/concert tickets, and activities
such as hot air ballooning. Companies eligible to enter this category may
offer a range of services, including consultancy (helping craft premiums or
rewards to meet business objectives) or prize and rewards management (not just
sourcing, but taking responsibility for handling the winners/recipients all
through the process).
- Creative: This category recognizes exceptional original creative work by a service
provider to either an agency or directly to a promoter. The creative work
can be copy, design, artwork or any other creative aspect of the campaign. The
work submitted must be wholly that of the entering company, however it is
permissible to enter executions of existing creative campaigns provided that
the entrant is able to clearly demonstrate the original input they have had
into their aspect of the campaign. The judges will not accept entries unless it
is clearly the original work of the entering service provider.
This category recognises innovation by a service provider in their input
into a campaign to either an agency or directly to a promoter. The
innovation can be of any nature, new techniques, digital, technological,
promotional premium, on pack, print, sampling experiential etc etc. Entrants
must be able to demonstrate why their work is innovative and why it was
effective in the context of the campaign.