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IPM COGS 2015 Entry Categories

CATEGORIES 

Below are the list of categories for The IPM COGS Awards 2015 with all COGS Category descriptions, judging criteria and weighting. Please read the Category descriptions carefully and if you have any questions about your eligibility to enter, please don't hesitate to contact the Membership or Awards team on 020 7291 7730 or email us on awards@theipm.org.uk. 

Coupons 

Will be awarded to the campaign that demonstrates the best work by a provider of either physical or on-line coupons. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value 
Print Management 

Will be awarded to the campaign that demonstrates the best work by a supplier of printing services of all types and sizes, and which manages print sourcing and buying.  Areas covered by these companies include printing on paper, card and other services and media, the use of specialist inks, security printing, the use of specialist techniques (e.g. scratch-off coverings, promotional packaging). The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value   

Risk Management 

This award recognizes outstanding work by a risk management provider.  For example, a company providing either fixed fee services (typically where they assume all the risks in the management of a promotion) or promotional risk management or promotional risk insurance services. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value 

Mobile 

This award recognizes outstanding work by a provider of specialist mobile services for promotional campaigns.  For example, text-to-win, mobile couponing, mobile barcode scanning, SMS and MMS messaging, instant messaging, mobile games, augmented reality, NFC and GPD related systems and mobile video. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value   

On-line 

This award recognizes outstanding work by a provider of specialist online and/or social media services for promotional campaigns.  For example, website build and development, search engine optimization, pay-per-click, usability, online games, online couponing services, video and rich media, ad servers, viral marketing seeding and management, social media consultancy, social reputation management, social/viral games creation, profile building on social media platforms, e.g. Twitter, Facebook, Pinterest. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value   

Promotional Merchandise 

This award recognises outstanding work by a provider of promotional merchandise for any campaign whether, in pack, on-pack, free mail in, gift with purchase, direct mail, experiential event, giveaway, sampling campaign or self-liquidating promotion. It can be a consumer based or business to business campaign. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value   

Experiential and Event 

This award recognises outstanding work by a provider of services to support an event or experiential campaign whether it is a public event, in-store, pop-up, shopping centre or away from point of purchase. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30% - Execution 
  • 30% - Hitting the targets 
  • 20% - Working relationship 
  • 20% - Adding value   

Handling and Fulfilment 

This award recognises outstanding work by a provider of handling and fulfilment services.  For example, picking, packing and distribution of rewards, handling promotion responses via phone or online, etc. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30% - Execution 
  • 30% - Hitting the targets 
  • 20% - Working relationship 
  • 20% - Adding value   

Staffing 

This award recognises outstanding work by a provider of temporary staff for promotional campaigns.  For example, recruiting, managing and training temporary staff for experiential campaigns, compliance audits, mystery shopping, etc. The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value   

Direct Marketing 

This award recognizes outstanding work by providers of direct marketing services, such as mailing houses, outbound and inbound telemarketing, door-to-door delivery, etc.  These companies may also provide other services, such as handling and fulfilment and customer relationship management (CRM). The winner in this category will have demonstrated an understanding of the commercial aims and an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value   

 

Loyalty 

This award recognizes outstanding work by providers of services, to support long term consumer or business to business loyalty campaigns. The services can be of any format, digital, physical, creative services, handling and fulfillment, provision of prizes or merchandise. The campaign may be long term or newly established but must have been in operation for significant amount of time during the year and must clearly have been aimed at driving loyalty amongst its target audience.  The winner in this category will have demonstrated an understanding of the commercial aims and had an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value   

Prize, Incentive and Reward 

This award recognizes outstanding work by a company which sources products and experiences for use as premiums, prizes, or incentives in consumer promotions, or as rewards in staff and employee motivation programmes.  These include physical items, holidays, event/concert tickets, and activities such as hot air ballooning.  Companies eligible to enter this category may offer a range of services, including consultancy (helping craft premiums or rewards to meet business objectives) or prize and rewards management (not just sourcing, but taking responsibility for handling the winners/recipients all through the process). The winner in this category will have demonstrated an understanding of the commercial aims and had an excellent working relationship with their client (whether this is an agency or a promoter) and executed the campaign with efficiency and cost effectiveness, hitting and exceeding the targets and service levels set for the campaign.   

Criteria 

  • 30%: Execution 
  • 30%: Hitting the targets 
  • 20%: Working relationship 
  • 20%: Adding value     

Creative 

This category recognizes exceptional original creative work by a service provider to either an agency or directly to a promoter.  The creative work can be copy, design, artwork or any other creative aspect of the campaign. The work submitted must be wholly that of the entering company, however it is permissible to enter executions of existing creative campaigns provided that the entrant is able to clearly demonstrate the original input they have had into their aspect of the campaign. The judges will not accept entries unless it is clearly the original work of the entering service provider.   

Criteria 

  • 60%: Creative 
  • 20%: Effectiveness 
  • 20%: Working relationship   

Innovation 

This category recognizes innovation by a service provider in their input into a campaign to either an agency or directly to a promoter.  The innovation can be of any nature, new techniques, digital, technological, promotional premium, on pack, print, sampling experiential etc etc. Entrants must be able to demonstrate why their work is innovative and why it was effective in the context of the campaign.   

Criteria 

  • 60%: Innovation 
  • 20%: Effectiveness 
  • 20%: Working relationship                 


The IPM COGS Awards Company of the Year

This award will be made to the company, who in the opinion of the panel Chairmen, have done most to deliver against their clients objectives, working in partnership and adding value. It will be awarded on the basis of breadth of effective work across the year while demonstrating a consistent level of service and exceeding expectations.

For entry, please read and answer the questions carefully. Please note that the entry for Company of the Year is a separate tab within the Entry instructions.


Support for Entries 

Do you have a question? Visit the Terms & Conditions and FAQ's pages that will be able to answer your queries. If you can't find what you need, please call us on 020 7291 7730.

  


The COGS Awards 2015 is sponsored by: