Upcoming Courses

  • GDPR Workshop - Full Day After hosting a hugely successful f...
    6 September 2017
  • OverviewNegotiation is a fundamental life skill, we negotiat...
    14 September 2017
  • The AAR and IPM have collaborated to deliver Pitching to Win...
    20 September 2017
view-all

Upcoming Events

view-all

IPM COGS 2015 Top Tips

   

TOP TIPS

FINAL ENTRY CLOSING DATE: 24th July 2015, 12 noon 

Our Top Tips are provided from many years of writing, judging and vetting campaigns. Common sense and planning your Award entry submission will pay dividends. If you have a question about how to enter or whether an element is needed, check here or drop Richard Pink, Head of Awards on the details listed below. 

Please note: DO NOT INCLUDE YOUR AGENCY NAME ANYWHERE ON THE ENTRY AS YOU MAY BE DISQUALIFIED

What are the impacts of winning an IPM COGS award?

David Tymm, CEO at i-movo, discusses their success at last year's awards:

“There seems to be an increasing number of industry awards, but some are really important to win and an IPM COGS award is one of them. The IPM is respected by all of our market and the judging process of The IPM COGS awards is known for being rigorous but fair, so winning a ‘Gold’ and ‘Grand Prix’ last year seemed to make our leading position in the markets we operate in ‘official’. This enhanced credibility has opened more doors for us and generated more opportunity.”

To hear David and others involved with the COGS, including the Head of Awards and judges, give their entry advice, click here.


BE CLEAR  

  • Make sure that the ‘promotional’ element of the campaign is clear to the judges – be explicit in pointing out the mechanic you have used
  • Read the full category description carefully and make sure your campaign is relevant to the category
  • Remember that some of the judges may not be experts in your field so explain things clearly and keep your entry jargon free 
  • Read the judging criteria and the weighting 
  • Make sure your objectives are SMART and easy to understand 
  • Be concise and use bullets rather than wordy narrative         

SUPPORT YOUR ENTRY 

  • Please supply at least one hi-res key image to support your campaign in the collateral you supply us; if you win we'll need one!
  • Please read the judging criteria and weighting given to each category and make sure you tailor your entry to fit what the judges will be looking for 
  • Clearly outline the targets that were set for the work you did 
  • Clearly demonstrate your achievement in comparison to the targets set 
  • Make sure that the results reflect the objective
  • Use real and verified data – show the source of the data and demonstrate how it has been verified – your chances of winning will be hugely improved by including this data 
  • Be concise and use bullets rather than wordy narrative  
  • ‘Sell’ your campaign but don’t overclaim – the judges will spot that!      

TAKE YOUR TIME AND GET IT RIGHT

  • For campaigns being entered into more than one category make sure you tailor the entry for each category – remember each category has different judging criteria and ‘copy and paste’ will reduce your chances of winning 
  • Don’t rush your entry – treat your entry as if it were a response to a client brief 
  • Proof read your entry! The judges will take a dim view of any misspellings or poor grammar
  • Make sure you have permission to use any information you include
  • Confidential information can be included – all judges have to sign a confidentiality agreement – make it very clear where information is to be kept confidential marked 'for judges eyes only'
  • Use client testimonials to demonstrate to the judges why your work stood out
  • Upload collateral and evidence to show the judges your great work
  • For campaigns being entered into more than one category make sure you tailor the entry for each category – remember each category has different judging criteria and ‘copy and paste’ will reduce your chances of winning  
  • Watch out for more tips on @IPMupdates and the IPM Facebook page 

Richard Pink 

Head of Awards, Judging & Entries

For entry questions, please contact us using the details below:

Richard Pink: richardp@theipm.org.uk or the Awards team on: awards@theipm.org.uk

 



The COGS Awards 2015 is sponsored by: