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IPM COGS Awards 2015 Sponsors

The IPM wish to thank Snipp Interactive and Kru Live for their sponsorship of the IPM COGS Awards 2015.  

The Vital Cog in the ‘Path to Purchase’

Snipp, sponsors of this year’s COGS Awards, and specialists in Mobile Receipt Validation, provide the proof of purchase Brands so often need to reward consumers on the path to purchase. Look out for more Snipp interactions at the event!

Snipp’s promotions and loyalty platform utilises the latest OCR (Optical Character Recognition) technology to allow brands to run promotions tied to purchase without using on-pack codes or involving the retailer and their systems.  We help deliver brand activations and reward consumers based on a value of spend; a number of products purchased; or a sum of purchases over time – be it retailer specific or across the market.

Snipp is a mobile-first, app free solution that allows consumers to engage and enter a promotion by simply snapping a picture of their receipt after shopping and sending it in via any channel (text, email, mobile web, desktop or in-app).  The system validates purchase(s) and determines qualification based on promotion requirements and delivers the reward.

Following the acquisition of Hip Digital, the leading digital promotions company, as well as traditional rewards such as branded premiums, coupons and experiences, all Snipp promotions can now be delivered pre-integrated with the full suite of downloadable digital reward content – Music; Movies; eBooks; Magazines; Gift Cards.

Snipp also has a comprehensive data offering from live dashboard campaign reporting to full receipt transcription for shopping basket analysis and insight. 

In summary, we help brands, agency partners and service providers increase sales, basket size, engagement and loyalty members by leveraging our Receipt Validation technology for ease of entry and participation.

Snipp is headquartered in Washington DC, with offices across the United States, Canada, Europe, the Middle East and India. We are a publicly listed company and were selected to the TSX Venture 50® for 2015, a collection of the strongest companies on the TSX Venture Exchange. 

To find out more about their products and capabilities, please visit home.snipp.com or contact Snipp Interactive on enquiries@snipp.com

We are delighted that Kru have decided to support the COGS this year with talented staff at the event - if you are lucky enough to win an award, you can thank the wonderful staff at Kru for helping deliver your trophy to you!

Kru Live is an independent specialist promotional staffing agency working with brands and agencies worldwide; Kru Talent is our entertainment and talent division providing cutting edge speciality acts, performers, celebrity speakers and presenters. 

Established in 2005, they are well known for their service of excellence and high calibre delivery.  They have provided award winning teams and talent for MasterCard, DHL, NFL, Prudential Ride London, PlayStation, Google and Birds Eye to name a few.  They are widely recognised for raising the standards of the UK promotional staffing industry and are highly regarded by both clients and staff alike. They have a global network spanning 30 countries and are currently on a worldwide tour with U2.

 For more information take a look at their website krulive.com or email team@krulive.com