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IPM Awards 2019: Terms & Conditions
THE IPM AWARDS 2019 are open to any promotional marketing or brand activation campaign that has run in any market worldwide, has been created and executed by an agency based in the UK, during the calendar year 2018. Campaigns that started in 2017 are eligible as long as the activity continued into 2018. Campaigns that have not concluded at the time of entry are also eligible, but entrants should ensure they have enough robust results data to support the entry.
Campaigns that have been entered in a previous year’s IPM Awards and won an award are prohibited from entry into THE IPM AWARDS 2019. An exception will be made if a previously successful campaign has been run again with significant changes.
A promotional marketing or brand activation campaign is defined as “any marketing initiative, the purpose of which is to create a call to action that has a direct and positive impact on the behaviour of a targeted audience by offering a demonstrable, though not necessarily tangible, experience, incentive, interaction or benefit.”
IPM Membership is not a requirement of entry, although Members receive significant reductions in entry fees.
Campaigns can be entered by brand owners, agencies, consultants or service providers, provided that all necessary permissions have been obtained in writing from the brand owner.
The deadline for entries is 6pm on Friday 15th March 2019 (the “Closing Date”). The IPM, at its discretion will allow entries to be submitted after this date until 6pm on Friday 22nd March 2019. These entries must have been started before the Closing Date and each entry submitted will be subject to a 10% +VAT administration charge in addition to any entry fee incurred. The charge is non-negotiable. All arrangements for late submission must be agreed with the IPM. No entries will be accepted after 22nd March 2019.
All entries must be paid for by Friday 26th April 2019 i.e. prior to the ‘In Person’ judging taking place. Unpaid entries will be disqualified.
All campaigns entered must be legal and comply with the UK Code of Non-broadcast 10 Advertising, Sales Promotion & Direct marketing (The CAP Code), and the Experiential Marketing Code.
Full Terms and Conditions (as provided to the consumer) must be submitted for all campaigns. Failure to do so will result in disqualification. If no Terms and Conditions were considered necessary (for example, for certain experiential activity), this must be clearly explained in the appropriate place on the entry form.
All entries will remain the property of the Institute of Promotional Marketing, 4th Floor 193-197 High Holborn, London WC1V 7BD, and we may wish to use information in them in PR activity, cases studies or educational content. Please make sure information which is for the judges’ eyes only is clearly marked as such in your submissions
There are normally 16 panels of judges comprising a chair and not less than 4 members. Each panel is allocated a minimum of one category to judge. Panel members are all senior members of the promotional marketing industry of account director or marketing manager status or higher. Where possible panel members will be specialists in the fields that they are judging. Chairs of the panels are senior industry members and specialists in fields relevant to the categories they are judging. Chairs are unbiased and do not vote, their function is to moderate the panel session. If any judge feels that a Chair has shown any bias they can report this in confidence to the Head of Awards. Judges receive electronic copies of the entry and submission forms. They will study and mark these entries and place them in an order of preference following the guidelines given to them. The judging criteria and weightings given to these criteria will vary according to each category and this is published in the Handbook brochure for guidance. In each category a minimum of six entries will be selected to go through to the panel judging sessions based on the combined scores given by the judges during the on-line marking. These entries will be identified as the ‘nominations’ and they will be published in a shortlist. The panels then meet to discuss the nominations in each category and select the award winner(s). In each category, a Gold and Silver award will be selected. A Bronze award will be selected at the discretion of the panel. To achieve an award, an entry must have achieved a mark of 50% or more at the online stage. The panel on judging day may elect not to award a Bronze (even if there are entries who received 50% or more at the online stage). In certain circumstances, the panel may award a Gold and a Silver only, two Golds and a Bronze or a Gold and two Silvers. In very exceptional circumstances, the panel may choose to not select any awards in a category (e.g. fewer than 3 entries in a category, all online scores below 50%) – in this instance, the category will be cancelled (note: the IPM will inform the entrants to that category but will not provide a refund for the entry). All departures from the standard Gold, Silver and Bronze awards must be discussed and agreed with the Head of Awards (whose decision is final).
Moderation and Vetting
All judging is moderated to ensure fairness and equality between panels. Vested interests are monitored and removed from the process. The Moderator attends all panel sessions and reviews the results before panels depart. All nominations are vetted for compliance with THE IPM AWARDS 2019 Terms and Conditions as well as for CAP Code and legal compliance. Entries may be downgraded or disqualified at this stage.
The Judges’ decision is final on all matters and no correspondence will be entered into.
Final Judging Panel
A final panel considers all the entries that won Golds to select the Grand Prix winner. Final members will be the Chairs of each of the panels. All judging will be done online and anonymously. Each Chair will select their ‘top three’ campaigns in order of preference and allocate 3, 2, and 1 mark accordingly. The Grand Prix winner will be the campaign that collects most points from the Chairs. In the event of a draw, the remaining campaigns will be subject to a second vote by the Chairs. If any Chair has not voted by the deadline outlined by the Head of Awards, their votes will be discarded.
Brand of the Year and Agency of the Year
Both of these awards will be awarded based on the number of Gold, Silver and Bronze awards. In this instance a Gold will be worth 3 pts, a Silver 2 pts and a Bronze 1pt. An additional point will be allocated for the agency that wins the Grand Prix campaign. In the event of a draw at this stage the winner will be identified as the brand or agency with most Golds. If there is still a draw at this stage then the brand or agency with most nominations will win. Where more than one agency or brand has been identified as the entrant, the points outlined above will be divided between the agencies.
The Institute of Promotional Marketing Ltd. Holborn Town Hall, 193-197 High Holborn, London, WC1V 7BD
A company limited by guarantee. Registered in England no. 975635
©2018 The Institute of Promotional Marketing Limited.
Terms and Conditions