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Judges Top Tips

TOP TIPS FROM OUR JUDGES

Catherine Shuttleworth, CEO, Savvy

Jane Asscher, Managing Partner and Chair, 23red

  

 
Paul McGann, Director, Brass Agency 
 
 
 
 Richard Pink, Head of Awards, IPM
 
 
Penny Humphery, Head of Marketing: Cathedral Group

 1. Keep it brief and to the point. As a judge you read a lot of entries,  waffling on does you no favours!              

 2. Make sure the results you show match your objectives 

 3. Make sure any visuals you show add to the story you are telling

Joanne Varey, Managing Director: Granby Marketing

     

 1. Assume that the judges haven’t seen the campaign 

 2. Include visuals and examples of what the customer sees 

 3. Clearly set out objectives and results against them 

 

 

Neil Hooper, Creative Director
The Circle Agency
          
   
Branwell Johnson, Director
Cockpit Content

 
   
   
Graham Burt
Motivations & Communications Consultant
 
   
   
Joe Sheppard, Director
Pod Staffing
 
   
   
Peter Rumsey, Managing Director
032
 
   
   
James Rix, Director
StreetPR
 
   
   
Andrew Rae, Head of Promotions
The Black Tomato Agency
 
   
   
John Pearson, Managing Director
TLC - Judging On Pack Promotions

 
   
   
Neil Barnes, Managing Director
Enable
 
   
   
Mark Davies, Managing Director
Whistl

 
   
   
Lilach Bullock, Partner
Comms Axis
 
   
   
Randle Stonier, CEO
Adding Value
 
   
   
John Pearson, Managing Director
TLC - Judging Panel for Partnership Marketing
 
   
   
  

Neil Hooper, Creative Director
The Circle Agency