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Terms & Conditions 2016

IPM Awards: Please call us if you still want to submit your entry. Call us on 020 7291 7730 or email awards@theipm.org.uk if you need help or assistance with your entries - we can still take submissions for a very limited time. 


1.  THE AWARDS 2016 are open to any promotional marketing campaign that has run in any market worldwide has been created and executed by an agency based in the UK, during the calendar year 2015. Campaigns that started in 2014 are eligible as long as the activity continued into 2015. Campaigns which have not concluded at the time of entry are also eligible, but entrants should ensure they have enough robust data to support the entry. 

2. Campaigns that have been entered in a previous year’s IPM Awards and won an award are prohibited from entry into THE AWARDS 2016. An exception will be made where significant changes have been made to a previously successful campaign. 

3. A promotional marketing campaign is defined as “any marketing initiative, the purpose of which is to create a call to action that has a direct and positive impact on the behaviour of a targeted audience by offering a demonstrable, though not necessarily tangible, incentive or benefit.” 

4.  IPM membership is not a requirement of entry, although members receive significant reductions in entry fees. 

5. Campaigns can be entered by brand owners, agencies, consultants or service providers, provided that all necessary permissions have been obtained in writing from the brand owner. 

6.  The closing deadline for entries is Monday 29th February 2016 23:59 (the” Closing Date”) – no entries will be accepted after this date.
 In the event that less than 400 entries are received by the Closing Date, the IPM reserves the right to extend this deadline for entries.

7.  Pricing:

Member Entries received BEFORE the end of Friday, 29th January 2016 - Early Bird

1-2 Entries: £245+VAT each

3-6 Entries: a 5% discount on all entries

7-9 Entries: a 10% discount on all entries

10+ Entries: a 15% discount on all entries

Member Entries received AFTER the end of Friday, 29th January 2016  

1-2 Entries: £395+VAT each

3-6 Entries: a 5% discount on all entries

7-9 Entries: a 10% discount on all entries

10+ Entries: a 15% discount on all entries  

NON-Member Entries received BEFORE the end of Friday, 29th January 2016 – Early Bird  

Each entry will be charged £340+VAT  

NON-Member Entries received AFTER the end of Friday, 29th January 2016

Each entry will be charged £490+VAT

8. All entries must be paid for by March 31st 2016. Unpaid entries will be disqualified. 

9. All campaigns entered must be legal and comply with the UK Code of Non-broadcast Advertising, Sales Promotion & Direct marketing (The CAP Code), and the Experiential Marketing Code. 

10.  Full Terms and Conditions (as provided to the consumer) must be submitted for all campaigns. Failure to do so will result in disqualification. If no Terms and Conditions were considered necessary (for example, for certain experiential activity), this must be clearly explained in the appropriate place on the 
entry form. 

11.  All entries will remain the property of the Institute of Promotional Marketing, 70 Margaret Street, London W1W 8SS, and we may wish to use information in them in PR activity, cases studies or educational content. Please make sure information which is for the judges’ eyes only is clearly marked as such in your submissions.

12.  Panel Judging

There are normally 16 panels of judges comprising a chair and five to seven members. Each panel is allocated a minimum of one category to judge.

Panel members are all senior members of the promotional marketing industry
 of account director or marketing manager status or higher. Where possible panel members will be specialists in the fields that they are judging. Chairmen of the panels are senior industry members and specialists in fields relevant the categories they are judging. They receive electronic copies of the entry and submission forms. The judges will study and mark these entries and place them in an order of preference following the guidelines given
 to them. The judging criteria and weightings given to these criteria will vary according to each category and this is published in the Call for Entries brochure for guidance.

In each category a minimum of six entries will be selected to go through to the panel judging sessions based on the combined scores given by the judges during the on-line marking. These entries will be identified as the ‘nominations’ and they will published in a shortlist.

The panels then meet to discuss the nominations in each category and select the Gold, Silver and Bronze award winners in each category.

In each category, a Gold, Silver and Bronze award will be made (unless there are less than three valid entries). If a panel feels that none of the entries in a category reach the standard outlined to them in guidance notes, they may (under exceptional circumstances) recommend an alternative award to Gold, Silver and Bronze. If it is felt that no entries meet the standard necessary for awarding a trophy then the IPM may cancel the category and refund the entry fees of any entrants. 

13.  Moderation and Vetting  

All the judging is moderated to ensure fairness and equality between panels. Vested interests are monitored and removed from the process. The Moderator  
attends all panel sessions and review the results before panels depart.

All nominations are vetted for compliance with THE AWARDS 2016 Terms and Conditions as well as for CAP Code and legal compliance. Entries may be downgraded or disqualified at this stage. 16.

The Judges’ decision is final on all matters and no correspondence will be entered into.

14. Final Judging Panel – The Grand Prix

A final panel considers all the entries that won Golds to select the Grand Prix winner.

Final panel members will be the Chairmen of each of the panels. All judging will be done on-line and anonymously. Each Chairman will selected their ‘top three’ campaigns in order of preference and allocate 3, 2, and 1 mark accordingly. The Grand Prix winner will be the campaign that collects most points from the Chairmen.

15. Brand of the Year and Agency of the Year

Both of these awards will be awarded based on the number of Gold, Silver and Bronze awards won. In this instance, a Gold will be worth 3 points, a Silver 2 points and a Bronze 1 point. An additional point will be allocated for the agency that wins the Grand Prix campaign. In the event of a draw at this stage the winner will be identified as the Brand or Agency with the most Gold awards.  If there is a still a draw at this stage then the Brand or Agency with the most nominations will win.