The IPM Awards 2018 Terms and Conditions
| IPM Awards 2018 | Categories | Enter Here | Handbook | T&Cs |
- THE AWARDS 2018 are open to any
promotional marketing campaign that has run in any market worldwide, has been
created and executed by an agency based in the UK, during the calendar year
2017. Campaigns that started in 2016 are eligible as long as the activity
continued into 2017. Campaigns that have not concluded at the time of entry are
also eligible, but entrants should ensure they have enough robust data to
support the entry.
that have been entered in a previous year’s IPM Awards and won an award are
prohibited from entry into THE AWARDS 2018. An exception will be made if a
previously successful campaign has been run again with significant changes.
promotional marketing campaign is defined as “any marketing initiative, the
purpose of which is to create a call to action that has a direct and positive
impact on the behaviour of a targeted audience by offering a demonstrable,
though not necessarily tangible, incentive or benefit.”
Membership is not a requirement of entry, although Members receive significant
reductions in entry fees.
- Campaigns can be entered by brand owners,
agencies, consultants or service providers, provided that all necessary
permissions have been obtained in writing from the brand owner.
- The deadline for entries is 23:59 on
Wednesday 28th February 2018 (the “Closing Date”). The IPM, at its discretion
will allow entries to be submitted after this date until 17:00 on Friday March
9th 2018. These entries must have been
started before the Closing Date and each entry submitted will be subject to a
£100 +VAT administration charge in addition to any entry fee incurred. The
charge is non-negotiable. All arrangements for late submission must
be agreed with the IPM. No entries will be accepted after 9th March 2018.
1 Entry: £385 +VAT | 2-5 Entries: a 5% discount on all entries | 6-10 Entries:
a 10% discount on all entries | 11 + Entries: a 15% discount on all entries
Non-Member Entries will be charged each £500 +VAT.
A £100 administration charge will be applied to each entry
after the Closing Date as detailed in point 6 above.
entries must be paid for by Wednesday 25th April 2018. Unpaid entries will be
campaigns entered must be legal and comply with the UK Code of Non-broadcast 10
Advertising, Sales Promotion & Direct marketing (The CAP Code), and the
Experiential Marketing Code.
- Full Terms and Conditions (as provided to
the consumer) must be submitted for all campaigns. Failure to do so will result
in disqualification. If no Terms and Conditions were considered necessary (for
example, for certain experiential activity), this must be clearly explained in
the appropriate place on the entry form.
- All entries will remain the property of
the Institute of Promotional Marketing, 4th
Floor 193-197 High Holborn,
London WC1V 7BD, and we may wish to use information in them in PR activity,
cases studies or educational content. Please make sure information which is for
the judges’ eyes only is clearly marked as such in your submissions.
There are normally 16 panels of judges comprising a chair and not less than 4
members. Each panel is allocated a minimum of one category to judge. Panel
members are all senior members of the promotional marketing industry of account
director or marketing manager status or higher. Where possible panel members
will be specialists in the fields that they are judging. Chairmen of the panels
are senior industry members and specialists in fields relevant to the
categories they are judging. Chairmen are unbiased and do not vote, their
function is to moderate the panel session. If any judge feels that a Chairman
has shown any bias they can report this in confidence to the Head of Awards.
Judges receive electronic copies of the entry and submission forms. They will
study and mark these entries and place them in an order of preference following
the guidelines given to them. The judging criteria and weightings given to
these criteria will vary according to each category and this is published in
the Handbook brochure for guidance. In each category a minimum of six entries
will be selected to go through to the panel judging sessions based on the
combined scores given by the judges during the on-line marking. These entries
will be identified as the ‘nominations’ and they will be published in a
shortlist. The panels then meet to
discuss the nominations in each category and select the Gold, Silver and Bronze
award winners in each category. In each
category, a Gold, Silver and Bronze award will be made (unless there are less
than three valid entries). The decision of the attending members of the panel
is final. If a panel feels that none of the entries in a category reach the
standard outlined to them in guidance notes, they may (under exceptional
circumstances) recommend an alternative award to Gold, Silver and Bronze. If it
is felt that no entries meet the standard necessary for awarding a trophy then
the IPM may cancel the category and refund the entry fees of any entrants.
- Moderation and Vetting
All the judging is moderated to ensure fairness and equality between panels.
Vested interests are monitored and removed from the process. The Moderator
attends all panel sessions and reviews the results before panels depart. All
nominations are vetted for compliance with THE AWARDS 2018 Terms and Conditions
as well as for CAP Code and legal compliance. Entries may be downgraded or
disqualified at this stage.
Judges’ decision is final on all matters and no correspondence will be entered
A final panel considers all the entries that won Golds to select the Grand Prix
winner. Final members will be the Chairmen of each of the panels. All judging
will be done online and anonymously. Each Chairman will select their ‘top
three’ campaigns in order of preference and allocate 3, 2, and 1 mark
accordingly. The Grand prix winner will be the campaign that collects most
points from the Chairmen. In the event of a draw, the remaining campaigns will
be subject to a second vote by the Chairmen. If any Chairman has not voted by
the deadline outlined by the Head of Awards, their votes will be discarded.
of the Year and Agency of the Year
Both of these awards will be awarded based on the number of Gold, Silver and
Bronze awards. In this instance a Gold will be worth 3 pts, a Silver 2 pts and
a Bronze 1pt. An additional point will be allocated for the agency that runs
the Grand Prix campaign. In the event of a draw at this stage the winner will
be identified as the brand or agency with most Golds. If there is a still a
draw at this stage then the brand or agency with most nominations will win.
Where more than one agency or brand has been identified as the entrant, the
points outlined above will be divided between the agencies.
| IPM Awards 2018 | Categories | Enter Here | Handbook | T&Cs |