The IPM Awards 2018 Winners List
Lucozade and TBK Group collected the trophies for Brand
Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The
IPM Awards 2018 last night, the biggest networking event of the promotional
marketing industry year.
This year’s winners, which were announced at the IPM’s
black-tie Awards Gala on Thursday 14th June at the London Hilton Park Lane,
showcased and celebrated the very best in creativity and effectiveness in the
promotional marketing industry.
The evening commenced with opening addresses from Lord Black
of Brentwood, President of the IPM, and John Sylvester, the IPM’s Chairman and
Chairman of Sodexo Benefits & Reward Services UK, while the host for the
event was comedy superstar, Russell Kane.
Lucozade was named as Brand Owner of the Year, after
campaigns for sub-brands Lucozade Sport, Lucozade Energy and Lucozade Zero
collected five Gold awards, three Silvers and the Grand Prix (for Lucozade
Energy’s ‘Unstoppable Bottle’ campaign).
The Grand Prix is chosen from all of the Gold winners in the
IPM Awards 2018 by a Final Judging Panel. The winner is
selected by anonymous vote, and this year the vote went to the ‘Unstoppable
All of the Lucozade trophies were for campaigns created by
agency TBK Group, which also took two more Silver trophies for the ‘£10 million
Giveaway for Carphone Warehouse – this haul cemented the title of Agency of the
Other agencies taking away multiple trophies from the IPM
Awards 2018 include Savvy Marketing (five Golds and three Bronzes), ZEAL
Creative (five Golds, two Silvers and four Bronzes), Leith Links (three Golds
and two Silvers) and Brass (two Golds and a Bronze).
The full list of winners is below, as well as the downloadable Winners Book.
Click here to download the Winners Book
Agency of the Year TBK Group
Brand Owner of the Year Lucozade
Grand Prix Unstoppable Bottle Lucozade Energy TBK Group