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Winners 2016

Click here to download the Winners Book


The IPM Awards 2016 Brand Owner of the Year

    Telefónica, S.A.

The IPM Awards 2016 Agency of the Year

    Leo Burnett/Arc  

The IPM Awards 2016 Grand Prix

 #CheltenHAM Gala Coral Group Space
 
Entry Category Campaign Name Brand Owner Entrant Name Award
Telecom, Utilities & Technology Sony: Everyday Extraordinary Sony Corporation Haygarth Gold
  Sky Experiential Activity BSkyB Wasserman Experience Silver
  Digital Dave, the Personalised Hologram Direct Mail for O2 Business Telefónica, S.A. MBA Bronze
         
Consumer Durables - Auto, Appliances, Home Electronics Continental Road Trip Continental AG TLC Marketing Gold
  Honda at Goodwood Festival of Speed 2015 Honda Motor Co. Jack Morton Worldwide Silver
  Peugeot PureTech: Small but Powerful PSA Peugeot Citroen Grey Shopper Bronze
         
Consumer Services - Travel & Tourism, Leisure, Recreation and Media LEGO The Imagination Factory The LEGO Group PrettyGreen Gold
  Camelot Win Big Together Camelot Group Grey Shopper Silver
  Sean Conway: Running Britain Discovery Communications Inc. tpf Bronze
         
Financial & Professional Services RBS Pedal Yourself Proud RBS Leith Links Gold
  Free BRIAN the Robot Toy Admiral Group ATOM Marketing Silver
  Old Mutual Wealth Adviser First Old Mutual Plc. Positive Bronze
         
Consumer Products - Food Anchor Baking Kits for Schools Arla Foods whynot! Gold
  Golden Oreo Mondelēz International Closer Silver
  Soreen: Meet the Minions Samworth Brothers Brass Agency Bronze
         
Consumer Products - Household & Pet Care Vileda's Magical Mops Freudenberg Household Products LP ZEAL Creative Limited Gold
  Duracell Star Wars Procter & Gamble Grey Shopper Silver
  The Comfort Intense Garden Unilever iD Bronze
         
Consumer Products - Healthcare, Beauty & Fashion Lynx: Bigger Issues Unilever TMW Unlimited Gold
  Bassetts Vitamins Rainbow Park Mondelēz International Bray Leino Silver
  Vosene Kids Hair Heroes Lornamead 1000heads Bronze
         
Non-Alcoholic Beverages Levi Roots: Music In Your Glass Nichols PLC ZEAL Creative Limited Gold
  Hit Refresh Ocean Spray Toucan Silver
  Coca-Cola 'Win a Ball 2015' Coca-Cola Great Britain BD Network Bronze
         
Alcoholic Beverages - Beer, Wine & Spirits Cono Sur: Official Wine of Le Tour de France Concha y Toro Grand Central Creative Gold
  'There's An Adventure Brewing' Sharp's Brewery Integer London Silver
  Casillero del Diablo and Sky Movies Concha y Toro PrettyGreen Bronze
         
Retail - Traditional Retailers, e-Commerce, Catalogue, Bars & Restaurants #CheltenHAM Gala Coral Group Space Gold
  MUSIC CUBE Westfield Group Westfield Silver
  Morrisons Mother's Day Pop-up Shops Morrisons Supermarkets Plc. Savvy Marketing Bronze
         
Not For Profit, Charities and Public Sector Day of Memory: #RememberShafilea Karma Nirvana Leo Burnett/Arc Gold
  NSPCC Share Aware NSPCC Leo Burnett/Arc Silver
  The National Army Museum Pop up Pub National Army Museum Woof London Bronze
         
The Most Effective Incentive Programme Peugeot Sales Guild PSA Peugeot Citroen P&MM Gold
  Celebrity Rewards Celebrity Cruises Motivforce Marketing & Incentives (MMI) Silver
The Most Effective Incentive Programme Heineken Star Rewards Heineken International whynot! Bronze
         
The Most Effective Reward, Recognition or Motivation Programme O2 Be Brilliant Telefónica, S.A. P&MM Gold
  Pepsi Max Bartender Incentive Britvic Plc. Savvy Marketing Silver
  Camelot Win Big Together Camelot Group Grey Shopper Bronze
         
In-store Experiential Campaign Sky Experiential Activity BSkyB Wasserman Experience Gold
  A Better Breakfast Multiple Brands Brand Belief Ltd Silver
  Kärcher In Store Experiential Kärcher Gekko Bronze
         
Experiential Activation at a Public Event or Festival Guitar Hero Live: The Amp Activision Blizzard Inc. Sense Gold
  Honda at Goodwood Festival of Speed 2015 Honda Motor Co. Jack Morton Worldwide Silver
  The Strongbow Tree Heineken International whynot! Bronze
         
Stand Alone Experiential Activation The Comfort Intense Garden Unilever iD Gold
  LEGO The Imagination Factory The LEGO Group PrettyGreen Silver
  Golden Oreo Mondelēz International Closer Bronze
         
Experiential Creative Execution Cornetto: Beyond the Screen Unilever iD Gold
  Guitar Hero Live: The Amp Activision Blizzard Inc. Sense Silver
  Spotify My Tempo Spotify Wasserman Experience Bronze
         
Use of Interactive Technology in Promotions Spotify My Tempo Spotify Wasserman Experience Gold
  Digital Dave, the Personalised Hologram Direct Mail for O2 Business Telefónica, S.A. MBA Silver
  Road Respect: Spot Roadi Northumbria Safer Roads Initiative (NSRI) Independent Events Bronze
         
Use of Innovation Sony: Everyday Extraordinary Sony Corporation Haygarth Gold
  Digital Dave, the Personalised Hologram Direct Mail for O2 Business Telefónica, S.A. MBA Silver
  Fiat 500 Icon Remastered FCA Initials Marketing Bronze
         
Use of Social Media Channels #CheltenHAM Gala Coral Group Space Gold
  Freeview Freddy DTV Services Ltd. Jack Morton Worldwide Silver
  Sean Conway: Running Britain Discovery Communications Inc. tpf Bronze
         
Creative Execution NSPCC Share Aware NSPCC Leo Burnett/Arc Gold
  Suffocation Karma Nirvana Leo Burnett/Arc Silver
  The Comfort Intense Garden Unilever iD Bronze
         
On-Pack Promotion Soreen: Meet the Minions Samworth Brothers Brass Agency Gold
  Coca-Cola 'Win a Ball 2015' Coca-Cola Great Britain BD Network Silver
  Anchor Shake it, Squeeze it, Win it Arla Foods whynot! Bronze
  Suffocation Karma Nirvana Leo Burnett/Arc Bronze
         
Partnership Marketing Campaign Win with Chiquita and the Minions! Chiquita Brands Int. Inc. ATOM Marketing Gold
  Soreen: Meet the Minions Samworth Brothers Brass Agency Silver
  Eat Better Feel Better Scottish Government Union Connect Bronze
         
Direct Marketing Campaign Digital Dave, the Personalised Hologram Direct Mail for O2 Business Telefónica, S.A. MBA Gold
  Free BRIAN the Robot Toy Admiral Group ATOM Marketing Silver
  Bupa: Out of the Blue Bupa Plc. TLC Marketing Bronze
         
Best Sponsorship Activation Hit Refresh Ocean Spray Toucan Gold
  Casillero del Diablo and Sky Movies Concha y Toro PrettyGreen Silver
  RBS Pedal Yourself Proud RBS Leith Links Bronze
         
Shopper Marketing Campaign Soreen: Meet the Minions Samworth Brothers Brass Agency Gold
  Anchor Shake it, Squeeze it, Win it Arla Foods whynot! Silver
  Lucozade Energy: Find Your Flow 2015 Lucozade Ribena Suntory Grey Shopper Bronze
         
Loyalty or Relationship Campaign Celebrity Rewards Celebrity Cruises Motivforce Marketing & Incentives (MMI) Gold
  British Airways: Bringing Britain Closer British Airways TRO Silver
  Mitchells & Butlers: Green Card Mitchells & Butlers Eagle Eye Solutions Bronze
         
Trial and Awareness Campaign Dorset Cereals: The Life Begins at Breakfast Lodge Associated British Foods The Circle Agency Gold
  Lynx: Bigger Issues Unilever TMW Unlimited Silver
  Soreen: Meet the Minions Samworth Brothers Brass Agency Bronze
         
Product Launch Campaign Fiat 500 Icon Remastered FCA Initials Marketing Gold
  Warburtons Thin Bagels Warburtons Savvy Marketing Silver
  Warburtons Giant Crumpets Warburtons Savvy Marketing Bronze
         
Small Budget Campaign Levi Roots: Music In Your Glass Nichols PLC ZEAL Creative Limited Gold
  Pepsi Max NUS Trade Show 2015 Britvic Plc. iD Silver
  J20 Limited Edition WEVE Britvic Plc. Savvy Marketing Bronze
         
Multi-Territory Promotions Win with Chiquita and the Minions! Chiquita Brands Int. Inc. ATOM Marketing Gold
  Transit Centre Masters Programme 2015 Ford Motor Company Havas People Silver
  Grolsch Global Toolkit SABMiller Savvy Marketing Bronze