On this page, you will find expanded information on the different categories companies and individuals can enter in The IPM COGS 2014.
of the Year
award recognizes the achievements and outstanding work by a service provider
within the promotional marketing industry.
of the Year
COGS 2014 Individual of the Year award recognizes the achievements and
outstanding contribution of an individual working in the provision of services
to the Promotional Marketing industry.
(* NEW for 2014)
COGS 2014 Rising Star award recognizes the achievements and outstanding
contribution of an individual of 30 years of age or younger (as of the date of
entry), to the promotional marketing industry in the provision of a service.
4. Coupons (* NEW for
award recognizes outstanding work by providers of couponing services. These can
include paper, online or mobile coupons, and may involve the delivery of said
coupons to the target audience, or services relating to their acceptance and
clearance or to security. NOTE: By coupons, we predominantly mean Money-Off
Next Purchase coupons (although some coupons may be exchangeable for products,
gifts or samples). Voucher and giftcard services providers have their own
5. Mobile (* NEW NAME for 2014)
award recognizes outstanding work by a provider of specialist mobile services
for promotional campaigns. Such services
can include text-to-win, mobile couponing, mobile barcode scanning, SMS and MMS
messaging, instant messaging, mobile games, augmented reality, NFC and GPS
related systems, mobile video, etc.
(* NEW NAME for 2014)
award recognizes outstanding work by a provider of specialist online and/or
social media services for promotional campaigns. For example, website build and development,
search engine optimization, pay-per-click, usability, online games, online
couponing services, video and rich media, ad servers, viral marketing seeding
and management, social media consultancy, social reputation management,
social/viral games creation, profile building on social media platforms, e.g.
Twitter, Facebook, Pinterest.
award recognizes outstanding work by providers of direct marketing services,
such as mailing houses, outbound and inbound telemarketing, door-to-door
delivery, etc. These companies may also
provide other services, such as handling and fulfilment and customer
relationship management (CRM), but entries to this category should focus on
Direct Marketing services.
and Event Services (* NEW NAME for 2014)
award recognizes outstanding work by companies providing services to the
experiential marketing and/or event marketing sectors. This may include stand
build, designing and customizing vehicles, trailers and ‘rigs’, venue booking,
logistics and other services. NOTE Creative agencies are not eligible to enter.
Staffing suppliers should enter the Staffing category.
award recognizes outstanding work by a provider of handling and fulfilment
services to the promotional marketing industry. Handling & fulfilment services can
include secure storage of incentives and rewards, picking, packing and
distribution of prizes, rewards and incentives, handling responses to a promotion
via phone, online or post, distribution of promotional materials to retailers etc.
award recognizes outstanding work by companies which provide services relating
to loyalty programmes. These can include the management of loyalty club
databases, maintaining records of points earned and rewards redeemed, relationships
with partner brands and retailers etc.
award recognizes outstanding work by a supplier of printing services of all
types and size and/or companies which manages print sourcing and buying. Areas covered by these companies include
printing on paper, card and other services and media, the use of specialist
inks, security printing, the use of specialist techniques (e.g. scratch-off
coverings, promotional packaging), etc.
Incentive and Reward Management (* NEW NAME for 2014)
award recognizes outstanding work by a company which sources products and
experiences for use as premiums, prizes, or incentives in consumer promotions,
or as rewards in staff and employee motivation programmes. These include physical items, holidays,
event/concert tickets, and activities such as hot air ballooning. Companies eligible to enter this category may
offer a range of services, including consultancy (helping craft premiums or
rewards to meet business objectives) or prize and rewards management (taking
responsibility for handling the winners/recipients all through the process).
recognizes outstanding work by a company in the sourcing and supply of
promotional merchandise. This can cover items given away as promotional products, promotional gifts, or advertising
gifts – all kinds of merchandise, often carrying a corporate or brand logo and
message, used in marketing and communication programs.
award recognizes outstanding work by a risk management provider. For example, this could be the provision by a
company of either fixed fee services (typically where it assumes all the risks
in the management of a promotion) or promotional risk management or promotional
risk insurance services.
award recognizes outstanding work by a provider of temporary staff for
promotional campaigns. This can include recruiting,
managing and training temporary staff for experiential campaigns, event marketing,
compliance audits, mystery shopping, etc.
award recognizes outstanding work by a provider of vouchers, gift cards and
related services. This may be for consumer
incentives for promotions, rewards for recommendations, CRM programmes, staff
and channel motivations and rewards schemes, etc.
The IPM COGS
Awards 2014 Grand Prix (* NEW for 2014)
New for 2014, the Grand Prix is an additional special
category which cannot be entered. The
winner of this award will be chosen from all of the winners of the specialist
industry categories (numbers 4 to 16 above) to demonstrate what the judges
believe deserves special recognition as the best of the best when
it comes to demonstrating professionalism and good practice in promotional