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Entry Categories Explanation

On this page, you will find expanded information on the different categories companies and individuals can enter in The IPM COGS 2014.

1.      Company of the Year   

This award recognizes the achievements and outstanding work by a service provider within the promotional marketing industry.   

2.      Individual of the Year   

The IPM COGS 2014 Individual of the Year award recognizes the achievements and outstanding contribution of an individual working in the provision of services to the Promotional Marketing industry.   

3.      Rising Star 2014 (* NEW for 2014)   

The IPM COGS 2014 Rising Star award recognizes the achievements and outstanding contribution of an individual of 30 years of age or younger (as of the date of entry), to the promotional marketing industry in the provision of a service.   

4.      Coupons (* NEW for 2014)   

This award recognizes outstanding work by providers of couponing services. These can include paper, online or mobile coupons, and may involve the delivery of said coupons to the target audience, or services relating to their acceptance and clearance or to security. NOTE: By coupons, we predominantly mean Money-Off Next Purchase coupons (although some coupons may be exchangeable for products, gifts or samples). Voucher and giftcard services providers have their own separate category.   

5.      Mobile  (* NEW NAME for 2014)

This award recognizes outstanding work by a provider of specialist mobile services for promotional campaigns.  Such services can include text-to-win, mobile couponing, mobile barcode scanning, SMS and MMS messaging, instant messaging, mobile games, augmented reality, NFC and GPS related systems, mobile video, etc.   

6.      Online (* NEW NAME for 2014)   

This award recognizes outstanding work by a provider of specialist online and/or social media services for promotional campaigns.  For example, website build and development, search engine optimization, pay-per-click, usability, online games, online couponing services, video and rich media, ad servers, viral marketing seeding and management, social media consultancy, social reputation management, social/viral games creation, profile building on social media platforms, e.g. Twitter, Facebook, Pinterest.   

7.      Direct Marketing Services   

This award recognizes outstanding work by providers of direct marketing services, such as mailing houses, outbound and inbound telemarketing, door-to-door delivery, etc.  These companies may also provide other services, such as handling and fulfilment and customer relationship management (CRM), but entries to this category should focus on Direct Marketing services.   

8.      Experiential and Event Services (* NEW NAME for 2014)   

This award recognizes outstanding work by companies providing services to the experiential marketing and/or event marketing sectors. This may include stand build, designing and customizing vehicles, trailers and ‘rigs’, venue booking, logistics and other services. NOTE Creative agencies are not eligible to enter. Staffing suppliers should enter the Staffing category.    

9.      Handling and Fulfilment   

This award recognizes outstanding work by a provider of handling and fulfilment services to the promotional marketing industry.  Handling & fulfilment services can include secure storage of incentives and rewards, picking, packing and distribution of prizes, rewards and incentives, handling responses to a promotion via phone, online or post, distribution of promotional materials to retailers etc.   

10.  Loyalty Programmes   

This award recognizes outstanding work by companies which provide services relating to loyalty programmes. These can include the management of loyalty club databases, maintaining records of points earned and rewards redeemed, relationships with partner brands and retailers etc.   

11.  Print Management   

This award recognizes outstanding work by a supplier of printing services of all types and size and/or companies which manages print sourcing and buying.  Areas covered by these companies include printing on paper, card and other services and media, the use of specialist inks, security printing, the use of specialist techniques (e.g. scratch-off coverings, promotional packaging), etc.   

12.  Prize, Incentive and Reward Management (* NEW NAME for 2014)   

This award recognizes outstanding work by a company which sources products and experiences for use as premiums, prizes, or incentives in consumer promotions, or as rewards in staff and employee motivation programmes.  These include physical items, holidays, event/concert tickets, and activities such as hot air ballooning.  Companies eligible to enter this category may offer a range of services, including consultancy (helping craft premiums or rewards to meet business objectives) or prize and rewards management (taking responsibility for handling the winners/recipients all through the process).   

13.  Promotional Merchandise   

This award recognizes outstanding work by a company in the sourcing and supply of promotional merchandise. This can cover items given away as promotional products, promotional gifts, or advertising gifts – all kinds of merchandise, often carrying a corporate or brand logo and message, used in marketing and communication programs.   

14.  Risk Management   

This award recognizes outstanding work by a risk management provider.  For example, this could be the provision by a company of either fixed fee services (typically where it assumes all the risks in the management of a promotion) or promotional risk management or promotional risk insurance services.   

15.  Staffing   

This award recognizes outstanding work by a provider of temporary staff for promotional campaigns.  This can include recruiting, managing and training temporary staff for experiential campaigns, event marketing, compliance audits, mystery shopping, etc.   

16.  Vouchers and Giftcards   

This award recognizes outstanding work by a provider of vouchers, gift cards and related services.  This may be for consumer incentives for promotions, rewards for recommendations, CRM programmes, staff and channel motivations and rewards schemes, etc.   

The IPM COGS Awards 2014 Grand Prix  (* NEW for 2014)   

New for 2014, the Grand Prix is an additional special category which cannot be entered.  The winner of this award will be chosen from all of the winners of the specialist industry categories (numbers 4 to 16 above) to demonstrate what the judges believe deserves special recognition as the best of the best when it comes to demonstrating professionalism and good practice in promotional marketing.