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Recent Blog Posts

Thursday September 7, 2017 at 11:52am
Describing social media as the “wild west” of advertising isa tired old cliché. But despite advances in technology, regulation and consumerunderstanding, it’s true that social media allows almost anyone to run a competitionor prize draw. As the BBC reported this week, some consumers are being scammed through illegallotteries, and it’s not uncommon for bloggers and small companies to offerprizes they struggle to fulfil. Even big brands can find themselves caught upin PR disasters – I’m sure Walkers would preferwe forget the sight of Gary Lineker waving a picture of Fred West all overTwitter.Stories like these can make both consumers and brands waryof social media. So what steps can you take to ensure your promotions stand outas ones you can trust?&... Read More..
Tuesday August 29, 2017 at 2:50pm
We arelooking a Finance & Operations Manager to join the growing team at the IPM, available to start in September 2017.We're looking for someone to work with our wonderful team here and our brilliant Board. You will have excellent communication skills and a desire tokeep the wheels turning whilst managing demanding external stakeholders,understanding the internal too. You are a natural problem solver and are ableto apply yourself to varying tasks at hand. To apply for the role, please apply here through Reed.co.uk or direct, sending your c.v. to Carey Trevill, Managing Director (no recruitment agencies please).More about the Role Manageday to day financial and office management within a busy Membershiporganisation. Reports to FD, MD and Chair. Combined role across Finance &am... Read More..
Tuesday July 18, 2017 at 4:17pm
Laura Kelly, the IPM’s RegulatoryAdvisor speaks out on ASA’s tougher standards on Gender StereotypesThis week the ASA published a report, “Depictions, Perceptions and Harm”, following a major review of gender stereotypes inadvertising. It indicates that the ASA intends to take a tougher stance onstereotypical gender roles or characteristics which can potentially cause harm,both male and female. Some will consider this a long needed step in the right direction,but others a restriction on creative freedoms. So does the promotionalmarketing industry need to be worried? It’s rare to see complaints about harm and offence relatingto promotions – consumers are more often concerned with misleading headlines,missing conditions and making sure they get their ... Read More..
Friday June 30, 2017 at 9:18am
Laura Kelly, the IPM's Regulatory Advisor, talks about the CAP Code changes that come into force on 1st July 2017. I'm taking the top blog spot today with my summary of what you need to know about the CAP Code changes that affect the way we promote HFSS (high fat, salt or sugar) products to children and families. These changes are a result of industry-wide consultation and represent a significant shift in the way responsible promoters want to market their brands. Agencies need to understand the impacts on campaign planning and make sure they take into account the changes when considering campaigns around HFSS brands. Below I've summarised the key facts that you need to know now. There are of course many more questions you might need answers for, so get in touch with us over at th... Read More..
Tuesday June 6, 2017 at 5:30pm
LSI Netherlands BV, owner of the Peperami brand, TLC Marketing andSense were crowned the big winners at The IPM Awards 2017, taking home thetrophies for Brand Owner of the Year, Agency of the Year and the coveted GrandPrix Award respectively.This year’s winners which were announced at the IPM’sblack-tie Awards Gala on Wednesday 7th June at the London Hilton Park Lane,showcased and celebrated the very best in creativity and effectiveness in thepromotional marketing industry.The evening commenced with opening addresses from Lord Blackof Brentwood, President of the IPM, and John Sylvester, the IPM’s chairman andChairman of Sodexo Benefits & Reward Services UK, while the host for theevent was Strictly Come Dancing star, Claudia Winkleman.LSI was named as Brand Owner of th... Read More..
Wednesday April 26, 2017 at 3:47pm
The IPM is on the look out for new talent!Vacancy: Membership Executive Available from: May 2017Contract type: Temp to permThe personIf you're a naturally bubbly person with a knack for storytelling and a love of communication, this role is for you. Our team here works across a range of disciplines within Membership and we're on the look out for another talented communicator to join the team.From the glamour of the IPM and COGS Awards events, to working with Members on insight and information to help their teams grow, through to working on our social media comms, if you like variety and working at a fast pace, talk to us today. The role The role here is focussed on communicating to our Members and beyond, our core services of Membership, Legal Advice, Education and our ... Read More..
Wednesday April 26, 2017 at 3:20pm
A Day In the Life Of... the Memberships Team Matt Pink talks to us about his time at the IPM, as he prepares to start a new role at Thomas Cook and the IPM searches for a new recruit to join the team.My career at the Institute of Promotional Marketing startedwith a three-month internship, which took place during the Summer of 2015. Asit was my first office-based position, I wasn’t sure what to expect. I’d heardthe usual horror stories about internships – enthusiastic graduates being stuckfiling or bogged down in admin from 9-5 (along with, of course, making theregular tea and coffee runs). Instead, my experience with the IPM could not have beenmore different!On my first day, I was in direct contact with many of the IPM’smost trusted members, discussing all matt... Read More..
Friday April 14, 2017 at 3:32pm
CAP has published new guidance on non-broadcast ad placement. Protecting children and young people is at the core of the advertising rules and the work carried out by CAP. The IPM as part of the  CAP Committee, fully supports the new guidance issued.The guidance helps the marketers of age-sensitive products to abide by our media placement rules. Ads for age-restricted products and services must not appear in media:for children (under-16s) or children and young people (under-18s); and where children or children and young people make up a significant proportion – more than 25% – of the audience. Alcohol and gambling have long been subject to such rules. Recently, a media placement restriction was put in place for electronic cigarette advertising and, from July th... Read More..
Wednesday March 1, 2017 at 2:34pm
At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter. If you have any question about how the EU General Data Protection Regulation (GDPR) will affect your data collection practices contact us at legal@theipm.org.ukAfter an extended period of consultation across the UK advertising and marketing communications sectors, the Advertising Association Council agreed to adopt a series of best practice principles on data and privacy for advertising and marketing communications.Why?The AA hope the five straightforward recommendations will make it easy... Read More..
Tuesday February 28, 2017 at 1:20pm
Welcome to the IPM Blog - our informal thoughts and comments about what is happening is the promotional marketing world, or information useful for our members. ... Read More..