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Recent Blog Posts

Thursday September 13, 2018 at 4:35pm
As digital media and AI become more sophisticated and ROI expectationson the marketing mix greater than ever, just what is the future of brands inthe ‘experience economy’? These questions were explored on Thursday morning by our panel,consisting of:‚Äč Jess Hargreaves, Managing Director, Pretty Green and Chair of the IPM’s Experiential Council Simon Levitt, Global Creative Technology Director, Imagination Bonnie Richardson, Head of Product, Foresight Factory Dan Chapman, Managing Director, Products – Solutions, Havas Media GroupThe panellists explored the how online and live experiences can workharmoniously together, as well as considering whether digital-led activationsignals the decline of brand experience campaigns. Our panellists provided somethought-provokin... Read More..
Wednesday August 29, 2018 at 11:49am
In this regular item we catchup with one of our members...  Lucy Gillions and Jo Curtis,co-founders of Jackanory in Covent Garden tell us what they’ve beenup to this summer, their thoughts on micro-targeted activations and what they’dsay to a senior new business target if they had 30 seconds with them in a lift.IPM: Hi Lucy and Jo, thanks for talking to us. How are thingsgoing at Jackanory at the moment? LG: Good, thank you! Summeris always an interesting time for us – one week we’re so busy we can barelycome up for breath, the next we’re kicking back over a glass of rosé or twobefore the next big brief comes in.  IPM: How is your business developing and evolving – any interestingplans for 2019 you... Read More..
Wednesday August 22, 2018 at 3:19pm
Helen Hart, Regulatory Affairs Manager, IPMWith the launch of thegovernment’s updated Obesity Strategy, the rules on advertising so-called junk food(foods high in fat, sugar or salt, HFSS) have been firmly in the limelight.Many organisations and well-known individuals are calling for stricter rules onadvertising to children, such as the much talked about 9pm watershed. TheCommittee on Advertising Practice is carrying out a 12 month review of its rules on HFSS advertising, and theAdvertising Standards Authority has issued several adjudications on HFSSproducts. This article considers those adjudications and their implications, aswell as exploring possible new rules.This full article is available to IPM Members only, click here to keep reading.To find out about IPM Membership benefits, ... Read More..
Friday August 17, 2018 at 1:22pm
Alex Lawrence, Copy & Content Executive, IPMInfluencer marketing is one of today’sbiggest trends, but in 2018 it’s reached a crossroads. Has it reached itspeak? Or does it still offer valuable opportunities for brands?Influencermarketing has the potential to be a powerful tool to connect with consumers andseems to offer a solution to how we now skip, block and completely avoid ads. Ithas the ability to infiltrate our lives, reaching us through the very contentwe choose to see. Catching up onvideos from a favourite blogger is a daily habit of many – what better way toapproach prospective customers than to connect with them through the contentthey want to see, from the people they choose to follow?Social media platforms are continuously evolving to support theinflu... Read More..
Wednesday August 8, 2018 at 9:46am
In this new, regular item we catch up with one of our members...Jake Xu, owner and Creative Director of Readyin Bath tells us what they’ve been up to thissummer, his thoughts on AI and consumer choice, and what he’d say to a seniornew business target if he had 30 seconds with them in a lift.IPM: Hi Jake, thanks for talking to us. How are thingsgoing at Ready at the moment?Jake Xu: We’re having a frantic summer, to saythe least! Since the beginning of June, we’ve launched new campaigns forlong-term clients Soap & Glory, Quidco, Burt’s Bees and Kiddylicious. We’vealso begun working with two new clients, Vita Coco and luxury chocolatiersMaison Samadi, as well as delivering our latest project for skincare expertsBioré. And with more to come, ... Read More..
Tuesday July 17, 2018 at 1:37pm
Alex Lawrence, Copy & Content Executive, IPM Unfortunately we didn’t make the final but the England teamhad a great run and made it much further than we could have imagined. Despitethe disappointing result, the last few weeks of football fever and nationalpride have been a whirlwind of excitement. Making the most of this World Cup hype, brands from all over theworld have been pushing out countless activations to attract football fans. Theproblem is, many brands have been taking very ‚Äčtried and tested routes and relying on stereotypesto inform their campaigns. It becomes a little boring when World Cupactivations go no further than trying to reach out to ‘the lads down the pub.'As I explored in my Pride article, it’s very obvious whenbrands haven’t put a lot ... Read More..
Thursday July 12, 2018 at 10:17am
Helen Hart, Regulatory Affairs Manager, IPMThe ASA has ruled this week on two 'winning moments' or algorithmic promotions, which have excited some controversy in recent months across various sections of the media. The complaints were upheld in relation to both promotions. The adjudications were made under the existing rules of the CAP Code, which set out principles and the ASA then interpreted the principles, assessing each complaint on its merits.   This full article is available to IPM Members only, click here to keep reading.To find out about IPM Membership benefits, including access to articles like this, click here.... Read More..
Thursday July 12, 2018 at 10:02am
Helen Hart, Regulatory Affairs Manager, IPMWe are well into a summer of sport with the World Cup,Wimbledon and the Athletics World Cup, among others - and we're getting intomusic festival season too. The IPM has seen a number of ‘win tickets’-stylebrand activations in the marketplace. While this can seem a great opportunityto give consumers access to these kind of events, promoters should beware.     It is not necessarily a breach of the CAP Code to give awayprizes without the brand owner's consent or knowledge, but unlike television,tickets or vouchers are a service and constitute a contract, and so will betreated differently in law.   This full article is available to IPM Members only, click here to keep reading. To find out about ... Read More..
Monday July 9, 2018 at 3:38pm
Enjoying this article? To read more full articles like this, published every month, you need to be an IPM Member. To find out more about joining in membership, click here. Alex Lawrence, Copy & Content Executive, IPMPride month was celebrated throughout the whole of June and Pridein London took place this weekend which I was pleased to attend. The celebration of theLGBT+ community is approaching ubiquity and brands have become increasingly involved inthe Pride movement. From social media to shop fronts, it’s hard to miss thecountless representations of the vibrant LGBT+ rainbow flag. Redesigned logos,temporary company name changes and more, the sheer amount of Pride imagerysends out a positive message of acceptance and support.Consumers, however, are smart. Th... Read More..
Thursday May 24, 2018 at 7:43pm
Does AI-driven marketing threaten consumer choice?To read a summary of the debate click here.“Although consumers will still be empowered to have the illusion of choice, AI will clearly diminish the number and nature of those choices”. These were the words of Rob Sellers, Manager Director of Grey Shopper, proposing the motion ‘AI-driven marketing threatens consumer choice ‘at the Debating Group debate on 21 May 2018 at the House of Commons. The debate was sponsored by the Institute of Promotional Marketing and Chaired by the Lord Black of Brentwood, Deputy Chairman of the Telegraph Media Group.Rob Sellers prefaced his paper by paraphrasing a quotation from Jurassic Park, “Technologists pushing for an increasing role for Artificial Intelligence in consumer and s... Read More..