Wednesday April 26, 2017 at 3:47pm
The IPM is on the look out for new talent!Vacancy: Membership Executive Available from: May 2017Contract type: Temp to permThe personIf you're a naturally bubbly person with a knack for storytelling and a love of communication, this role is for you. Our team here works across a range of disciplines within Membership and we're on the look out for another talented communicator to join the team.From the glamour of the IPM and COGS Awards events, to working with Members on insight and information to help their teams grow, through to working on our social media comms, if you like variety and working at a fast pace, talk to us today. The role The role here is focussed on communicating to our Members and beyond, our core services of Membership, Legal Advice, Education and our ... Read More..
Wednesday April 26, 2017 at 3:20pm
A Day In the Life Of... the Memberships Team Matt Pink talks to us about his time at the IPM, as he prepares to start a new role at Thomas Cook and the IPM searches for a new recruit to join the team.My career at the Institute of Promotional Marketing startedwith a three-month internship, which took place during the Summer of 2015. Asit was my first office-based position, I wasn’t sure what to expect. I’d heardthe usual horror stories about internships – enthusiastic graduates being stuckfiling or bogged down in admin from 9-5 (along with, of course, making theregular tea and coffee runs). Instead, my experience with the IPM could not have beenmore different!On my first day, I was in direct contact with many of the IPM’smost trusted members, discussing all matt... Read More..
Friday April 14, 2017 at 3:32pm
CAP has published new guidance on non-broadcast ad placement. Protecting children and young people is at the core of the advertising rules and the work carried out by CAP. The IPM as part of the CAP Committee, fully supports the new guidance issued.The guidance helps the marketers of age-sensitive products to abide by our media placement rules. Ads for age-restricted products and services must not appear in media:for children (under-16s) or children and young people (under-18s); and where children or children and young people make up a significant proportion – more than 25% – of the audience. Alcohol and gambling have long been subject to such rules. Recently, a media placement restriction was put in place for electronic cigarette advertising and, from July th... Read More..
Wednesday March 1, 2017 at 2:34pm
At the IPM we have long emphasised the importance of following best practice principles on data protection. It’s a crucial part of building trust with customers. We recommend all members read and follow the guidance recently issued by the AA, which reflects our own position on this important matter. If you have any question about how the EU General Data Protection Regulation (GDPR) will affect your data collection practices contact us at email@example.comAfter an extended period of consultation across the UK advertising and marketing communications sectors, the Advertising Association Council agreed to adopt a series of best practice principles on data and privacy for advertising and marketing communications.Why?The AA hope the five straightforward recommendations will make it easy... Read More..
Tuesday February 28, 2017 at 1:20pm
Welcome to the IPM Blog - our informal thoughts and comments about what is happening is the promotional marketing world, or information useful for our members. ... Read More..
Thursday February 9, 2017 at 4:06pm
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communicationsThe Chartered Trading Standards Institute recently released the new Guidance for Traders on Pricing Practices. It replaces the 2010 BIS Pricing Practices Guide, long used by both advertisers and regulators to help establish best practice in line with consumer protection laws. But exactly how might this change impact promotional marketing?The first point to note is that the consumer protection laws have not changed; the guidance has been updated but the principles behind it remain the same, so it’s unlikely you will need to significantly change your current practices. Remember the guidance is not legally mandatory but will be considered by regul... Read More..