Thursday May 24, 2018 at 7:43pm
Does AI-driven marketing threaten consumer choice?To read a summary of the debate click here.“Although consumers will still be empowered to have the illusion of choice, AI will clearly diminish the number and nature of those choices”. These were the words of Rob Sellers, Manager Director of Grey Shopper, proposing the motion ‘AI-driven marketing threatens consumer choice ‘at the Debating Group debate on 21 May 2018 at the House of Commons. The debate was sponsored by the Institute of Promotional Marketing and Chaired by the Lord Black of Brentwood, Deputy Chairman of the Telegraph Media Group.Rob Sellers prefaced his paper by paraphrasing a quotation from Jurassic Park, “Technologists pushing for an increasing role for Artificial Intelligence in consumer and s... Read More..
Thursday May 24, 2018 at 11:36am
As an ex-agency person, I’vecontributed too and even moderated a fair few panel discussions in my time. Butthis Monday was my first experience of a formal debate, and in the Houses of Parliamentno less! The subject of the debate, whichwas hosted by the Debating Group and sponsored by the IPM was: AI driven marketing threatens consumerchoice. With Rob Sellers (MD of Grey Shopper Marketing), we proposed themotion. To read asummary of the debate please click here. To read the full debate transcript, click here.I’ll put you out of your miserynow - we lost the debate. The final vote in the room was 35 against the motionand only 16 for. Here’s some of the reasons why I think we lost. AI, especially within the context ofmarketing, has become emblematic of tec... Read More..
Thursday May 24, 2018 at 10:29am
On Monday 21st May, the IPM sponsored a debate for The Debating Group, an organisation that regularly holds debates on politicalissues which surround marketing within the House of Commons. This debate centredon the effect Artificial Intelligence in marketing has on consumer choice, acontrastingly modern topic to be discussed in the historic building ofWestminster Palace building. Today, we live in a world where we can buy anything andeverything we want in one-click, a world in which our search history andpersonal data is sold to send us personalised marketing messages. In thiscurrent environment AI is working behind the scenes and is growing andincreasing in intelligence at a rapid speed. Are we sure AI’sbenefits outweigh the potential risks? It made for a lively and engagingdebate.T... Read More..
Wednesday May 16, 2018 at 9:40am
Series 1: Tech and thefuture of promotional marketing / Post 1.The recent news of the merger between Asda and Sainsbury’sis a clear indication that retail is changing drastically, leaving many questioningwhat the future of grocery retailing may look like. The £51bn-sales mergercomes as a protectionist move against powerful organisations, namely Amazon,who are moving inexorably to the food retail market. Recent speculationsuggests that Amazon could buy UK supermarket chain Morrisons, signalling thedramatic shift in the framework of food retail in which tech-forward onlinegiants are the new major players. As Asda and Sainsbury’s claimed in their joint statement: “The retail sector is going through significantand rapid change, as customer shopping habits cont... Read More..
Wednesday March 21, 2018 at 6:01pm
Membership Manager at The Institute of Promotional Marketing (IPM)... Read More..
Thursday September 7, 2017 at 11:52am
Describing social media as the “wild west” of advertising isa tired old cliché. But despite advances in technology, regulation and consumerunderstanding, it’s true that social media allows almost anyone to run a competitionor prize draw. As the BBC reported this week, some consumers are being scammed through illegallotteries, and it’s not uncommon for bloggers and small companies to offerprizes they struggle to fulfil. Even big brands can find themselves caught upin PR disasters – I’m sure Walkers would preferwe forget the sight of Gary Lineker waving a picture of Fred West all overTwitter.Stories like these can make both consumers and brands waryof social media. So what steps can you take to ensure your promotions stand outas ones you can trust?&... Read More..
Tuesday August 29, 2017 at 2:50pm
We arelooking a Finance & Operations Manager to join the growing team at the IPM, available to start in September 2017.We're looking for someone to work with our wonderful team here and our brilliant Board. You will have excellent communication skills and a desire tokeep the wheels turning whilst managing demanding external stakeholders,understanding the internal too. You are a natural problem solver and are ableto apply yourself to varying tasks at hand. To apply for the role, please apply here through Reed.co.uk or direct, sending your c.v. to Carey Trevill, Managing Director (no recruitment agencies please).More about the Role Manageday to day financial and office management within a busy Membershiporganisation. Reports to FD, MD and Chair. Combined role across Finance &am... Read More..
Tuesday July 18, 2017 at 4:17pm
Laura Kelly, the IPM’s RegulatoryAdvisor speaks out on ASA’s tougher standards on Gender StereotypesThis week the ASA published a report, “Depictions, Perceptions and Harm”, following a major review of gender stereotypes inadvertising. It indicates that the ASA intends to take a tougher stance onstereotypical gender roles or characteristics which can potentially cause harm,both male and female. Some will consider this a long needed step in the right direction,but others a restriction on creative freedoms. So does the promotionalmarketing industry need to be worried? It’s rare to see complaints about harm and offence relatingto promotions – consumers are more often concerned with misleading headlines,missing conditions and making sure they get their ... Read More..
Friday June 30, 2017 at 9:18am
Laura Kelly, the IPM's Regulatory Advisor, talks about the CAP Code changes that come into force on 1st July 2017. I'm taking the top blog spot today with my summary of what you need to know about the CAP Code changes that affect the way we promote HFSS (high fat, salt or sugar) products to children and families. These changes are a result of industry-wide consultation and represent a significant shift in the way responsible promoters want to market their brands. Agencies need to understand the impacts on campaign planning and make sure they take into account the changes when considering campaigns around HFSS brands. Below I've summarised the key facts that you need to know now. There are of course many more questions you might need answers for, so get in touch with us over at th... Read More..
Tuesday June 6, 2017 at 5:30pm
LSI Netherlands BV, owner of the Peperami brand, TLC Marketing andSense were crowned the big winners at The IPM Awards 2017, taking home thetrophies for Brand Owner of the Year, Agency of the Year and the coveted GrandPrix Award respectively.This year’s winners which were announced at the IPM’sblack-tie Awards Gala on Wednesday 7th June at the London Hilton Park Lane,showcased and celebrated the very best in creativity and effectiveness in thepromotional marketing industry.The evening commenced with opening addresses from Lord Blackof Brentwood, President of the IPM, and John Sylvester, the IPM’s chairman andChairman of Sodexo Benefits & Reward Services UK, while the host for theevent was Strictly Come Dancing star, Claudia Winkleman.LSI was named as Brand Owner of th... Read More..