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Anchor Rewards

Description

Anchor Rewards activity from the IPM COGS Awards 2014.

Summary

Hive conceptualised and delivered the back-end functionality for the Anchor Rewards Club CRM and loyalty programme to align with whynot!’s overall creative concept. What sets this programme apart is that it is driven by consumer behaviour, not just their attitude. The data collected includes: • Actual individual purchases • Promotional behaviour • Response to emails By segmenting consumers and tailoring their messaging accordingly, the programme ensures that consumers stay receptive and loyal. Anchor can also measure their ROI by using sales data directly linked to promotional activity. More importantly, it drives consumers to buy Anchor BSM and their related products.

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