Coors Light Damme Cold Call
Coors Light Damme Cold Call mobile couponing activity from the IPM COGS Awards 2014
An online promotional campaign to raise awareness of new Coors Light temperature-sensitive packing that turns blue when served at the correct temperature offered consumers a free four-pack of product via an i-movo Secure Digital Voucher. This could be redeemed at any one of 43,000 UK convenience stores in PayPoint or Payzone network also stocking Coors Light. A redemption rate of more than 50% and near 100% retailer compliance underlines the commercial success of the campaign. The innovative ‘fixed-fee; guaranteed result’ commercial model resulted in 100% optimisation of client budget.
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