Upcoming Courses

  • After hosting a number of hugely successful GDPR Workshops, ...
    23 January 2018
  • Overview  Negotiation is a fundamental life skill,...
    7 February 2018
  •  The AAR and IPM have collaborated to deliver Pitching ...
    7 March 2018
view-all

Upcoming Events

view-all

Exceeding Expectations for Kellogg's

Description

Exceeding Expectations for Kellogg's direct marketing case study from the IPM COGS Awards 2014

Summary

This case study for Kellogg’s illustrates how TNT Post (Doordrop) gets under the skin of a client’s brand, overall strategy and specific commercial aims, to deliver cost-effective coupon-based doordrop campaigns locally or nationally. It shows how doordrop media can give clients an unparalleled opportunity to measure retail sales impact and ROI on money-off incentives. Our long-term relationship with Kellogg’s is testament to our thorough understanding of the impact of coupon-based campaigns, including sales, awareness and engagement, and how these insights can be refined and applied to drive repeatable successes. This case study will be available shortly.

This document is only available to members. Please login or register to gain access.