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Freeview Down by the Lilypad Roadshow

Description

Freeview Down by the Lilypad Roadshow activity from the IPM COGS Awards 2014

Summary

To support a recent ATL campaign, Gekko conceived an experiential roadshow to engage and educate consumers about the Freeview brand. Gekko’s ‘Down by the Lilypad’ roadshow ran for nine days in October and November 2013, visiting a series of leading event spaces including shopping centres and attractions. The roadshow included a custom-designed dome with an interactive floor projection which animated the tadpoles seen in the ATL campaign. Brand ambassadors encouraged visitors to interact with the projection, and were on-hand to communicate key messages about the Freeview brand. The campaign was successful in generating brand awareness for Freeview and its products.

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