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Petplan ‘Find a Pet’ website

Description

Petplan ‘Find a Pet’ website activity from the IPM COGS Awards 2014

Summary

Red Ant Solutions were briefed, pitched and won the task to develop an updated version of the consumer facing ‘Find a Pet’ website for the UK's leading pet insurance provider, Petplan. With a focus on providing consumers with authoritative Petplan knowledge, achieving page-one search results for broad search terms and to ultimately help bring pet and owner together and educate them to the need for pet insurance, we developed a wide ranging strategy encompassing UX, on-brand design and cutting edge SEO. With a 2470% increase in traffic and a growing list of page 1 Google results, the agency delivered. This case study will be uploaded shortly.

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