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Stella Artois Connoisseurs program

Description

Stella Artois Connoisseurs program activity from the IPM COGS Awards 2014

Summary

Stella Artois is part of a Belgian brewing tradition dating back to 1366. The long term ambition of the brand is to ensure that every Stella Artois sold is served in the best possible way. To achieve this ambitious goal, Kreate were engaged to assist with an ‘On-Trade’ incentivisation programme encouraging hand-picked outlets to serve Stella Artois in the authentic way. The activity was supported by a Major ATL campaign “A Cut Above.”

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