Upcoming Courses


Upcoming Events


Blue Chip Training Session - Takeaways


Many thanks
for attending the IPM Training course at Blue Chip Marketing.

The presentations used throughout the sessions can be downloaded in the links below.  There's also a useful list of quick links to various articles and videos used throughout. 


1. Promotional Marketing and its Role in IMC
1a. Key Features - Exercise
2. Understanding Audiences & Channels
3. Controls & Constraints
4. Project Management - Account Handling
4b. Project Management Activity
5. Objectives, Strategy and Tactics
6. Creative Critique
6b. Creative Critique Activity

7. Risk Management

7b. Redemption Calculations Exercise

8. Current Trends & Influences

9. Psychology of Behaviour Change

Useful Quick Links

Thought Leadership Pieces

Promotional Marketing and its Role in IMC     Mark Ritson: The era of price promotions is over
Objectives, Strategy and Tactics
    Mark Ritson: Tactics without strategy is dumbing down our discipline
Current Trends & Influences
    Why Advertisers & Agencies aren't seeing eye to eye
      The Four-Letter Code to Selling Just About Anything: What makes things cool?
Psychology of Behaviour Change
    Why it's time for marketers to recognise the power of now

Useful Videos


Understanding Audiences & Channels

  Sport England - 'This Girl Can'
Objectives, Strategy and Tactics

  Dave Trott on the Binary Brief

  Lurpak Cook's Range - Advert

  Lurpak at Waterloo

  Mark Ritson's Top 10 Biggest Marketing Moments of 2016
Risk Management

  Donald Rumsfeld Unkown Unknowns

  Rugby Jackpot - Crossbar Challenge
Psychology of Behaviour Change

Secrets From The Science of Persuasion

Useful Articles

Promotional Marketing and its Role in IMC
    Eagle Eye wins John Lewis contract        
      Malibu turns its bottles into a digital touchpoint
Current Trends & Influences
    Ritson: P&G's Marc Pritchard has made the biggest marketing speech for 20 years
      Mark Ritson: Is content marketing a load of bollocks?
Psychology of Behaviour Change     What's the state of influencer marketing in 2017?
      Pregnant smokers quit habit if paid, says report

Embrace Life: W​ear your seatbelt