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Blue Chip Training Session - Takeaways

                


Many thanks
for attending the IPM Training course at Blue Chip Marketing.

The presentations used throughout the sessions can be downloaded in the links below.  There's also a useful list of quick links to various articles and videos used throughout. 


Presentations

1. Promotional Marketing and its Role in IMC
         
1a. Key Features - Exercise
         
2. Understanding Audiences & Channels
         
3. Controls & Constraints
         
4. Project Management - Account Handling
         
4b. Project Management Activity
         
5. Objectives, Strategy and Tactics
         
6. Creative Critique
         
6b. Creative Critique Activity





7. Risk Management





7b. Redemption Calculations Exercise



8. Current Trends & Influences



9. Psychology of Behaviour Change




Useful Quick Links

Thought Leadership Pieces

Session
    Link        
Promotional Marketing and its Role in IMC     Mark Ritson: The era of price promotions is over
       
Objectives, Strategy and Tactics
    Mark Ritson: Tactics without strategy is dumbing down our discipline
       
Current Trends & Influences
    Why Advertisers & Agencies aren't seeing eye to eye
       
      The Four-Letter Code to Selling Just About Anything: What makes things cool?
       
Psychology of Behaviour Change
    Why it's time for marketers to recognise the power of now
       

Useful Videos

Session
 




   Link        
Understanding Audiences & Channels
 




  Sport England - 'This Girl Can'
       
Objectives, Strategy and Tactics
 




  Dave Trott on the Binary Brief
       
   




  Lurpak Cook's Range - Advert
       
   




  Lurpak at Waterloo
       
   




  Mark Ritson's Top 10 Biggest Marketing Moments of 2016
       
Risk Management
 




  Donald Rumsfeld Unkown Unknowns
       
   




  Rugby Jackpot - Crossbar Challenge
       
Psychology of Behaviour Change






Secrets From The Science of Persuasion



Useful Articles

Session
     Link        
Promotional Marketing and its Role in IMC
    Eagle Eye wins John Lewis contract        
      Malibu turns its bottles into a digital touchpoint
       
Current Trends & Influences
    Ritson: P&G's Marc Pritchard has made the biggest marketing speech for 20 years
       
      Mark Ritson: Is content marketing a load of bollocks?
       
      Micro-Moments
       
Psychology of Behaviour Change     What's the state of influencer marketing in 2017?
       
      Pregnant smokers quit habit if paid, says report
       



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