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Legal Code Certification (LCC)

Educating our Industry

At the IPM, we educate current and future promotional marketers by making available qualifications that matter and make a difference to the campaigns you develop daily.

Educational programmes from the IPM have helped form the basis of promotional marketing practice for over 80 years. Aimed at employees within agencies, brands and service provider organisations that create and deliver campaigns, the IPM’s Legal Code Certification (LCC) ensures that everyone is fully aware of the legal requirements and advertising codes that underpin the work you do.

With text prepared by Lewis Silkin and the IPM Legal and Education teams, the course provides up to the minute e-learning centred on the CAP Code. ​

Course Overview

Whilst the aim is not to turn you all in to lawyers, the IPM’s LCC Certificate arms you with the basic knowledge to conduct your day to day job more effectively, by enabling you to spot potential legal pitfalls with your proposed campaigns before they arise. Divided into four modules, the certificate is entirely self-contained and results in the production of a Certificate of Completion once you have successfully passed the test at the end.   

Who the course is designed for?

The LCC Certificate is for any marketer involved in day to day promotions, particularly Brand or Account Executives and Managers and is also highly recommended for senior members of the team looking to refresh their knowledge on promotions law and the CAP Code (which has gone through some major changes in the last few years).

Course Format

This course is run entirely from our online learning platform. You can access the content 24 hours a day, seven days a week. It comprises four modules, each with a set of learning materials and a number of engaging interactive exercises to reinforce your uptake of the content with a final test at the end.  Should you not pass first time, you will have 2 more attempts to complete the Certificate.

The course is available to book now. Our Education Team will issue you with a personal log in for the e-learning centre for immediate access.

How much does it cost? 

The cost for IPM Members is £395.00 +VAT. Cost outside of Membership is £495.00 + VAT. 

For larger groups of 5 or more personnel, please contact Anna Kinast using the details below to discuss larger group booking discounts.

How long is it valid for? 

The Certificate you earn is valid for 2 years from the date of successful completion. We have designed the course this way as the Code and Laws surrounding the promotional industry change frequently and renewing your Certificate will ensure you have the most up to date training available. Costs to renew your Certificate are lower than your initial investment. ​


Working out which course or training experience is right for you or your teams is an important investment decision. Talk to our team today on 020 3848 0444 or email Anna Kinast, Education Co-ordinator on Annak@theipm.org.uk for more information and advice. 

Book now