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2015 Shopper Conference Speakers


SPEAKER PREVIEW:  
  Pierre-Luc Petard, Senior Manager Digital Shopper Marketing, Coca-Cola Enterprises
With experience spanning both UK and Europe, and responsible for Digital Shopper Marketing activation at Coca-Cola Enterprises for the immediate consumption market in the UK, Pierre-Luc is a recent addition to the UK digital team, having been previously based with the French business. With specific expertise in mobile and targeted solutions, Pierre-Luc brings us a wealth of insight and experience with his topic “How to use mobile to influence Shopper behaviour, driving product trial through mobile voucher”. 
     
  Fiona Murdock, Senior Planner, Haygarth
Over 10 years’ experience marketing Retail and FMCG brands, including Bathstore, Carpetright, Budgens, Londis, Robert Dyas and others, above, below and through the line has given Fiona a 360 degree view of the challenges and potential of shopper marketing. Her "shopper first" approach leads to her spending time watching people in supermarkets when she's supposed to be buying a pint of milk. It also led to her initiating Haygarth's ground-breaking research into Millennials' grocery shopping habits and attitudes to food, cooking and brands, the findings of which she'll be presenting at the conference.
     
  Viv Craske, Head of Digital, Live & Breathe
Viv's ability to easily translate a 10-page brief into a sentence is the result of his natural understanding of the who, what and why of every job - allowing him to pave the way for effective outcomes. Viv also makes digital deliver. Previously a magazine editor, he fled the print world and took his knowledge to the evolving place: the land of digital. He reaches the right people at the right time to guarantee brands attention and results. An integrated creative agency with specialist skills in retail, shopper and digital marketing. We craft stories for our clients to help them capture the imagination of their consumers.

  Matt Doyle, Founder and CEO, Launchcloud
Matt worked in product development leading design and development teams in London and the USA. He is a Virgin StartUp Ambassador and Google Campus Speaker with a strong focus on product, design and customer feedback. Launchcloud is a B2B SaaS platform, changing the way data is collected and analysed from web and field teams. Matt's inspiration for Launchcloud came from his background in field marketing and events management. Launchcloud is now fast becoming the tool for data collection in field marketing.
     
  Sarah Marshall, Director of Me-Commerce, Arc Worldwide
Retail is undergoing a momentous shift right before our very eyes. New innovations are coming to market every day and technologies have upended the retail experience. Getting up to speed on the latest trends in retail innovation, with the right technology for your brand and retailer collaborative effort can be time consuming. Here Sarah shares a retail audit of the best-of-the-best, newly revealed innovations and insights.
     
  Bruce Thomas, Managing Director, Modern-English Digital
Bruce has been developing award winning digital solutions for blue chip brands since 1993 and his first company, Subnet, was one of the very first 'web design' agencies in the UK. Bruce then co-founded Magnetic North Interactive, which pioneered some of the most applauded and innovative brand experiences of it’s era. He was also Chair of the BBC Trust's North West Audience Panel and member of Audience Council England (2011-2014). Companies and brands that Bruce has worked with include Kellogg's, Coca-Cola, Disney, England Cricket, Warner Music, Oxford University and Club 18-30 Holidays.
     

  Darren Hawkins, Strategy Director, Modern-English Digital
As a leading strategist in the digital industry and former advertising planning director on FMCG and Big 4 Grocers, Darren is ideally placed to help make digital media work for shopper marketing. He began his career in advertising with JWT on international brands like Shell and The Co-operative before starting his own digital agency, which led the likes of Kellogg's and Coco-Cola Enterprises into the first digital revolution. He then combined digital with advertising, integrated and shopper disciplines working for clients such as Fox’s Biscuits, Arla, Kumala Wines, Morrisons, ASDA and Greggs.
     
  Dave Lawrence, Global Insight Director, TCC
Over 20 years of strategic planning and research experience working on both client-side and different agencies. After stints at SC Johnson, Nestle, Cadbury and Waterford Wedgwood, he moved on as Group Planning Director (1999) at the family marketing agency, Logistix. He left in 2006 to co-found The Promotions Practice and continued to work for the likes of Kellogg's, PepsiCo, ExxonMobil and Feel Good Drinks. Dave then set up and ran a new kids and family division for brand consultancy: The Value Engineers, before joining the advertising agency Brave (2010).
     
    Danielle Pinnington, Managing Director, Shoppercentric
Danielle is widely recognised as an expert in Shopper Insight, contributing to conferences, TV and radio together with regular national press contributions on changing shopper behaviours. Danielle founded Shoppercentric in 2004 as a response to the growing industry need for specialism in this area. With her solid background at Research International, Incite Marketing Planning, Shoppercentric has developed into a pioneering business, understanding the very core of shopper influences. Shoppercentric clients span diverse categories and count ASDA, Innocent, BP, Havaianas, AkzoNobel in their number.
     
  Victor Kok, European Head of Client Services, IMI International
Victor combines his passion for helping clients optimise their marketing initiatives to guarantee better in market results, based on proven techniques that drive in market success. IMI International has provided its clients with Best Practice Learning and ROI Optimisation for the past 40 years. Working across Europe and in the United Kingdom since 1993, IMI has amassed a proprietary database of action standards that ensures companies have insight driving profit! Victor has an enviable global/European client list spanning over 20 categories, including Beverages, QSR, CPG, Hotel and Hospitality, Automotive.           
     
    Jason Taylor, Managing Director, The Wi-Fi Guy 
Jason is the Managing Director of The Wi-Fi Guy who specialise in providing strategic guidance to companies seeking innovative ways to enhance their customer experience. He is a thought leader in the field of wireless networking and Cloud computing and specialises in intelligent Wi-Fi solutions to better engage consumers with more interactive, personalised experiences. Before forming The Wi-Fi Guy Jason spent 20 years consulting to many global organisations on the use of technology solutions to improve efficiencies and increase profits.