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IPM Shopper Marketing Conference: Speakers

Please find below details on our speakers. 

Conference Chair
  Viv Craske, Head of Digital, Live & Breathe
Viv's ability to easily translate a 10-page brief into a sentence is the result of his natural understanding of the who, what and why of every job - allowing him to pave the way for effective outcomes. Viv also makes digital deliver. Previously a magazine editor, he fled the print world and took his knowledge to the evolving place: the land of digital. He reaches the right people at the right time to guarantee brands attention and results.

We're delighted to have Viv as our Conference Chair this year and watch out for some surprises on the day!
    Andy Knowles, Co-Founder & Chairman, jkr
Prior to specialising in design in the late 1980's, Andy spent 5 years marketing Heineken and Stella Artois at Whitbread, where he was privileged to learn from some of the finest creative thinkers and agencies in a marketing-led environment. In 1990 Andy co-founded jones knowles ritchie, the global brand design agency, with Ian Ritchie and Joe Jones. Now 25 years old, jkr remains independent and partners with clients including AB InBev, Beam Suntory, Mars Inc, Pepsico and Unilever. The company has gradually expanded to 160 strong and has offices in London, New York, Singapore and Shanghai.​
    Megan Harrison, Brand & Portfolio Director
With a track record of significant experience across marketing roles in Warburtons, Durex and Kimberly-Clark, Megan joins us to talk about one of her favoured areas as key note speaker. Megan is passionate about how combined marketing spend is effectively used, how we use those all important emotional cues from advertising in a shopper context - we're looking forward to hearing the debate.
    Stephen Cheliotis, CEO, The Centre for Brand Analysis (TBCA)
Stephen Cheliotis is CEO of The Centre for Brand Analysis and Chair of the UK Consumer Superbrands®, Business Superbrands® and CoolBrands® Councils. Stephen is a leading brand consultant and strategy advisor to both established and challenger brands in a wide range of b2c and b2b markets. Stephen undertakes a range of brand evaluation and consultancy projects that inform and shape brand, marketing and business strategies to enhance brand reputation and business growth. As a recognised expert, Stephen is a regular commentator on branding for international media, such as the BBC and CNN.
    Danielle Pinnington, Managing Director, Shoppercentric
Danielle is widely recognised as an expert in Shopper Insight, contributing to conferences, TV and radio together with regular national press contributions on changing shopper behaviours. Danielle founded Shoppercentric in 2004 as a response to the growing industry need for specialism in this area. With her solid background at Research International, Incite Marketing Planning, Shoppercentric has developed into a pioneering business, understanding the very core of shopper influences. Shoppercentric clients span diverse categories and count ASDA, Innocent, BP, Havaianas, AkzoNobel in their number.  Danielle is a regular speaker with the IPM, delivering hard hitting truths about the way we shop and how as marketers we need to address the challenges.
    Helen Bennie, Founder, Shopper Insight
Helen will be known to many attending from her days as shopper expert at KC and Britvic. A passionate, Shopper Insight Practitione encompassing both shopper, user and marketplace research. Her flair for in-depth consumer understanding and creativity applied in a strategic marketing context is outstanding. And with commercial acumen rarely found, Helen will be sharing some of her expertise in how we need to behave right now to make our strategies work.
    Clare Cryer, Managing Director, Integer Group
Everything about Clare is dedicated to seeing through the eyes of shopper. Heading up the London division, Clare champions promotional and shopper marketing to help brands sing. With Award winning campaigns, we are looking forward to sharing in some of Clare's vision.
    Maria Sze, Managing Director, whynot!
Maria comes from a marketing background steeped in all things shopper, working with blue chip brands to devise strong, persuasive strategies that work. Now managing the whynot! team, at the conference she'll be taking us through the strategic vision behind some of their strongest work - and why they worked. 

Maria will be joined by a special guest - more to follow on this!

    Ben Barton, Client Service Director, Leo Burnett
Retail is undergoing a momentous shift right before our very eyes. New innovations are coming to market every day and technologies have upended the retail experience. Back with us this year to share an update on the famous trend report, we'll explore global trends and a few updates on the trends becoming norm since 2015.
  Becky Munday, CEO, Mando
With 19 years in the promotional risk management industry, Becky is one of the most experienced leaders in risk-free sales promotion. With a proven track record in the smooth running of safe and powerful promotions, she assists some of the largest brands in the world in minimising their promotional risk, whilst maximising their engagement.
    Pehr Luedtke, SVP of Business Development, Digital, Valassis
Pehr is responsible for partner development, channel strategy and product innovation and has 15 years of retail, ecommerce and advertising experience.  Previous experience at a senior level spans across a wide and varied range of companies; eBay, Levi Strauss, and Oliver Wyman Consulting. He is also the CEO of two venture-backed Silicon Valley startups (Spotzot, acquired by Valassis; PowerReviews, acquired by Bazaarvoice).