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CoppaFeel! founder on BBC

Kris Hallenga, the founder of charity CoppaFeel!, the IPM’s first-ever is to be the subject of a documentary, Dying to Live, airing on BBC 3 at 9.00pm tonight.   

Dying to Live will also be available on catch up on BBC iPlayer, and you can read more about it on the BBC website.    

CoppaFeel! is the only charity in the UK specifically dedicated to raising awareness about breast cancer amongst young people (particularly those aged 18 to 30). http://www.coppafeel.org/

CoppaFeel! is run by young people, for young people. It engages its target audience innovatively, removing the ‘scare’ factor and talking about boobs (rather than breasts) in an open and honest way.

At the beginning of March 2014, it entered into a ground-breaking partnership with The Sun newspaper and Page 3 for a campaign called ‘Check ‘Em Tuesday’ to encourage more women to check their breasts. The campaign will run every Tuesday until September.   

CoppaFeel!’s aim is to stamp out late detection and misdiagnosis of breast cancer by ensuring that people know the signs and symptoms of breast cancer, know what their breasts look and feel like normally, check them regularly throughout their lifetime and have the confidence to seek medical referral when they detect abnormalities.  

Kris Hallenga is chief executive officer of CoppaFeel!, which she founded in October 2009. She developed inoperable tumours on her spine after doctors failed to spot breast cancer not once, but twice. She was 23 when she went to the doctors; she is now 29. She has made it her mission for the past five years to remind young women and men alike to CoppaFeel!