Digital Disruption: The Union of Marketing and Technology
Digital disruption: The Union of Marketing and Technology
One day conference
Great promotional marketing challenges the status quo, disrupts the customer journey, grabs the audience’s attention and gets them to act; and digital media channels, technologies and devices are a perfect channel to encompass this.
This conference will explore how the latest advances will allow marketers to push the boundaries and create even better, more effective and ‘always on’ promotional campaigns which can break down barriers and influence target audiences at all the touchpoints.
8.45am - 9.15am Coffee and Registration
9.15am - 9.30am Welcome from IPM
9.30am - 10.00am Keynote
10.00am - 10.45am Session 1:
The Connected City - Speakers - Neil Garner Proxama
Very soon, cities will be networked and consumers will always be connected via mobile devices, 4G networks and the ‘Internet of Things’. That means marketers will be able to deliver targeted promotional content directly to their chosen audiences wherever they may be, based on who they are, their location, what products they’ve bought in the past, what time of day it is, what the weather is…
10.45am - 11.00am Coffee Break
11.00am - 11.40am Session 2:
Smart watches, fitness bands, Google Glass… Wearable technology is no longer science fiction: it’s in the shops, and the early adopters are piling in. And soon we will be able to buy accessories and clothing that contain sensors that monitor our hearts and our brains and can identify our ‘need states’, our interest in what’s happening around us and much more. But what opportunities do wearable technologies offer marketers? And what are the ethical issues? Would it be acceptable for marketers to send someone who is hungry offers for fast food?
11.40am - 12.20pm Session 3:
Developments such as Augmented Reality, Virtual Reality and Image Recognition are live and direct technologies that seamlessly merge the physical and the digital worlds, allowing for the merger of marketing and technology. They allow brands to deliver promotional content to an increasingly tech-savvy and tech-hungry audience, enriching consumers’ everyday lives and moving them along the path to purchase. What are the practical implications of MarTech for promotional campaigns?
12.20pm - 1.00pm Session 4:
The Shape of Things to Come
The technologies we are already using have revolutionised our lives and massively changed how marketers communicate with audiences. Imagine what tomorrow’s technologies will do. Robots, ‘creative sequencing’, brain scanning and neurotechnology -- these are just some of the developments in the pipeline which are just waiting to be exploited for promotional campaigns…
1.00pm - 2.00pm Lunch
2.00pm - 2.30pm Session 5:
Policing the High Tech Frontier
Although this may be surprising given the level of media commentary in recent years about privacy law, there is currently no law of privacy, as such, in the UK. However given the emerging digital technology in the marketplace (some of which we discussed this morning), it is important to consider the potential legal risks in using this technology as part of your promotional campaigns.
2.30pm - 3.45pm Case Studies
3.45pm - 4.00pm Coffee Break
4.00pm - 5.00pm Case Studies
5.00pm - 7.00pm Networking drinks