Don't be a 'Dummy' ask for permission
The announcement of a brand new
royal baby being born next year has got us all excited! It’s never too early to
start planning but you should remember that there are specific rules when you
are looking to link promotions to the royal family.
The CAP Code states that members
of the Royal Family shouldn’t normally be shown or mentioned in a marketing
communication without their prior permission.
The code does however allow incidental
references provided they are unconnected with the advertised product or service.
This could include congratulatory messages to the Duke and Duchess but if the
royal baby is a key component of the campaign, and you have not got permission,
this could be risky.
As we saw with the arrival of Prince George, the Royal
Family and fans of the monarchy are likely to be very protective of the new
arrival, which may increase the likelihood of a complaint – make sure your
promotion is compliant by speaking to us first! firstname.lastname@example.org
/ 020 7291 3300