IPM launches new Winners List service
of Promotional Marketing has added to the services it offers members with the
launch of The IPM Winners List, a website where the organisers of competitions
and prize draws can post details of who has won.
which govern prize promotions in the UK say that anyone running one must make a
list of major prize winners, including their names and the county where they
live, available to anyone who asks. In some cases, winning entries must also be
made available for inspection.
agencies which run prize promotions and then fail to provide a list of winners
on request can and have had complaints against them upheld by the Advertising
in-house lawyer with the IPM’s Legal Advisory Service (IPM LAS) says:
organising a promotion wants to be hauled over the coals by the ASA – and
certainly not for something as silly as failing to post a winners list. We
know, however, that it can be a chore to provide a list of winners and winning
entries, which is why we’ve created this website, The IPM Winners List, where
brand owners and their agencies can easily and quickly provide the details that
the rules say they must.”
who have had a campaign which includes a competition or prize draw examined by
the IPM LAS can post the relevant list of winners to The IPM Winners List for
competition has not been checked by the IPM LAS, or where the organiser is not
a member of the IPM, there will be a £200 charge to post each list.
More information can be found on The IPM Winners List website, or email firstname.lastname@example.org.
The IPM is the
trade body representing the promotional marketing industry, and is committed to
making sure that all marketers who run promotions are aware of their
responsibilities under UK law and also the UK Code of Advertising, Sales
Promotion and Direct Marketing Practice (the CAP Code).
These rules –
otherwise known as the CAP Code – govern advertising and marketing in this
country, and are used by the ASA as the benchmark to decide whether a complaint
over an ad or a promotion is valid.
The IPM LAS has
reviewed more than 25,000 promotional marketing campaigns over the past 16
years. It advises brands and agencies on compliance with the CAP Code and with