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IPM recruits marketing intern

The IPM has recruited Ping Lam as a marketing intern, with responsibility for developing the organisation’s social media presence, as part of its commitment to bringing new blood into the promotional marketing industry.   

Becky Munday, chairman of the IPM, says: “We interviewed a number of candidates for this position, and Ping impressed us with her enthusiasm and knowledge of social media.  Any IPM intern is expected to get hands-on from the start, and hard work and intelligence will be recognised. Our head of IT, Silvio Kalich, started with us as an intern; and that was 15 years ago!”   

Munday adds: “Right now, there are lots of very bright young people out there looking for a way in to our industry, and we’d encourage IPM members to look at taking on interns – but only if they intend to invest in their development and reward them properly.”  

Lam, 27, has a BA in Marketing and Advertising from the University of the Arts, London. Her career history includes two years with Cathay Pacific in a customer relations role and time spent in sales and marketing for an interior design consultancy and a food company, focusing on social media.   

She says: “I’ve always been interested in marketing and advertising, and I want to learn more about the industry. The IPM offers a perfect platform for me to develop my understanding of marketing in general and promotions in particular. With my background in social media, it has been obvious that more and more promotions have a digital and social element to them.”   

She has been initially tasked with helping develop a social media strategy for the IPM’s annual awards programme, its events programme and its educational offerings, exploring how best the organisation can use established services such as Facebook, Twitter and LinkedIn to promote itself, and also monitoring and advising on new and emerging social media sites.