IPM recruits new head of membership
The Institute of Promotional Marketing has appointed Kory
McLeod as in-house head of membership.
McLeod (pictured below) was membership manager at the Royal
Pharmaceutical Society of Great Britain and before that membership
and compliance manager at the Fund Raising Standards Board, where he worked
closely with FRSB chairman Colin Lloyd, founder of promotional marketing agency
KLP (now Arnold KLP).
Graham Temple, vice chairman of the IPM, says: “Kory has proven
experience working for membership organisations and has exciting ideas on how
to add value for IPM members. He comes highly recommended by people who know
the promotions industry.”
In his new role at the IPM, McLeod will be tasked with adding
to the portfolio of member benefits the IPM offers, maintaining relationships
with existing members and recruiting new ones, and with generally growing the
profile of the marketing trade body with brand owners, agencies, service
providers and others involved in promotional marketing.
McLeod will initially be working closely with IPM consultant
Glyn Shakespeare, who has handled membership for the organisation for the last
eight years on a part-time basis, but who is now stepping back.
will continue to be involved with the IPM, finding sponsors for its awards
Glyn Shakespeare says: “I’ve enjoyed working with the IPM on
membership, but I’ve felt for a long time that it needed someone full-time, so
it’s excellent news that Kory is joining. I’m looking forward to handing over
to him, and then continuing to talk to IPM members and others about supporting it
through sponsorship in its hugely important work of driving professionalism,
best practice and responsible marketing in our industry.”