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Head of Marketing

Overview 

This is a great opportunity for a Marketer at Senior Account Manager or Account Director level looking to develop their career with a leading marketing trade body. It's a chance to create and oversee the implementation of a fresh new marketing strategy, receive exposure to the industry and gain a high level/strategic view of many different areas of marketing including digital, shopper, experiential, legal, international and much more.   

The role

Your overall goal will be to deliver excellent marketing and communications, showcasing the best of the industry and developing strategies to showcase the IPM as a thought leader. You will create and implement a full marketing strategy for the IPM to include:  

-  A complete website revamp bringing several online entities under one roof 

-   Member and industry communications on all platforms 

-   Supporting the core IPM services including Legal, Training, Events and Awards

-  Developing the IPMs brand presence 

-  Maintaining press relations

-  Supporting membership services team in retention, engagement and growth of membership 

     This role has two direct reports: Social Media Manager; and Intern     

Experience & Qualifications 

The ideal candidate will have

-  3-5 years industry experience (agency experience preferred)

-  Experience in creating and managing marketing and communications across a broad spectrum, including social media

-  Experience in managing a website redesign and launch

-  A positive can-do attitude, pitching in with the rest of the team when needed, and the ability to have fun along the way   

 About the IPM

The IPM sits at the heart of the promotional marketing industry, and represents brand owners, agencies and service providers which use promotional techniques to communicate with their target audiences. We are committed to upholding the highest standards of professionalism in the promotional marketing industry.   

To apply, please email your CV and cover letter to jodieh@theipm.org.uk by 8th September 2014