Upcoming Courses

view-all

Upcoming Events

view-all

MAAW GLOBE Awards 2013 UK Winners

UK campaigns brought home 12 trophies from the worldwide MAAW Globes Awards 2013, including seven Golds, four Silvers and one Bronze.

The agency which did the best in terms of awards was pd3, which took two Golds, one for O2 Little Boxes, another for O2 Academy and a Silver, again for O2 Academy. 

Next was Arnold KLP, which took two Golds for its Transform Your Patch Campaign for Britvic. 

Geometry Global brings home a Gold for its Triumph International Campaign and a Silver and a Bronze for Motorola Winterproof. 

Bray Leino won two Silvers with Grant’s Whisky & findmypast.co.uk.

Space and BD Network each got a Gold.

The only way UK campaigns were eligible for the MAAW GLOBE Awards 2013 was by first winning an award in the IPM Awards 2013. The IPM Awards 2014 Call for Entries is now available on the IPM website, www.theipm.org.uk/awards.

Overall, the UK came third in terms of total number of trophies won, after Russia, which took a total of 20 awards, and Canada, which took 17, including the GLOBE (the Grand Prix). If the results are weighted according to the value of the awards won, Canada was first, followed by Russia and then the UK again.

The annual MAAW GLOBE Awards programme is run by the Marketing Agencies Association Worldwide. Over 120 judges from 15 countries reviewed more than 300 campaigns from 25 countries.

The full list of UK winners is below (in the Award column, B is Bronze, S is Silver and G is Gold). The complete list of winners from around the world can be found on the MAAW website at www.maaw.org

Category Campaign Client Agency GLOBE
Best Alcoholic Beverages Grant's Whisky and findmypast William Grant & Sons BrayLeino S
Best Alcoholic Beverages The Bulmers Way Heineken UK Space G
Best Consumer Products: Food HP Sauce & Movember Heinz BD Network G
Best Consumer Products: Healthcare, Beauty & Fashion Triumph Essence Launch at Selfridges Triumph International Geometry Global G
Best Experiential Marketing Winter Proof Motorola Geometry Global B
Best Long Term Relationship Marketing & Loyalty O2 Academy O2 pd3 S
Best Non-Alcoholic Beverages Transform Your Patch Britvic/PepsiCo Arnold KLP G
Best Shopper Marketing Grant's Whisky and findmypast William Grant & Sons BrayLeino S
Best Shopper Marketing Transform Your Patch Britvic/PepsiCo Arnold KLP G
Best Social Marketing Little Boxes O2 pd3 G
Best Sponsorship Marketing O2 Academy O2 pd3 G
Best Sponsorship Marketing Winter Proof Motorola Geometry Global S