New free promotional marketing seminars
Promotional marketing, and the challenges the industry faces,
are providing the topics for a new series of free evening seminars being
organised by the University of Westminster and the IPM in Central London.
seminars are designed for IPM members and those who work in, or have an
interest in, the promotional marketing industry. Students are also encouraged
to attend – particularly if they are hoping to work in promotional marketing.
The first in the series, entitled State of the Nation: Shopper Marketing and the
Promotions Industry, takes place on Thursday 6th March 2014 between
6.00pm and 8.15pm, followed by a reception and networking opportunity.
be reserved through Eventbrite – see the details below.
One: True today... but gone tomorrow?
Godwin, Head of Insight at the IPM, brings you the latest research into the
amount spent by the UK’s marketers on promotional marketing every year. Listen
to his insights into what is growing and what is going, right across the
promotional spectrum, from discounts to mobile.
Harper, former-Head of Insight at the IPM and author of "Beyond Shopper
Marketing," brings you unique views and case studies on how traditional promotional
techniques can be re-invented to meet the challenges of the current discount-dominated
West, a senior lecturer at the University of Westminster, talks about the
biometric responses to sales promotions and introduces new research into
developing more-impactful creative.
March 2014 from 18:30 to 20:30 (GMT)
How do I book?
the seminar and reception are free and can be reserved in advance from Eventbrite: