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Shopper Marketing Conference 2014 overview

Targeting the Shopper: The Future of Promotional Marketing

Shopper marketing is rapidly growing in importance and has been recognised by brands and retailers alike as key to future growth. 

If you’re a marketer targeting shoppers, whether at a brand owner, a retailer or an agency, you simply can’t afford to ignore the discipline. 

That’s why the IPM has organised Shopper Marketing 2014, a one-day conference taking place on 29th April 2014 in Central London… 

Hear brand marketers like Simon Miles, Digital Director from Coca-Cola Enterprises, Jon Walbancke, Shopper Marketing Manager, Food and Refreshment at Unilever, Andrew Leaver, Head of Retail for Samsung Electronics, and Oliver Dickson, Senior Brand Manager at Grant’s Whisky discussing their own solutions to targeting shoppers. 

On the agency side, we have Darren Keen, Managing Director, MARS London, Sarah Green, Managing Director, Dialogue and Shopper Lead Team P&G EMEA, Anthony Donaldson, Planning Director, Haygarth, and Gideon Aroussi, Senior Planner, Bray Leino, talking about how best to exploit the power of shopper marketing. 

Other speakers include: shopper consultant Jesper Wiegandt, who spent 22 years at Procter & Gamble, the last 12 as a marketing director with responsibility for shopper marketing; Graham Cove, Director of Wi-Fi at mobile company EE; Andrew Cole from shopper marketing consultancy Bridgethorne; Danielle Pinnington from research agency Shoppercentric.  

The IPM has organised Shopper Marketing 2014 to provide the answers you need – in some cases, to questions you may not even have thought of yet.   

You'll find biogs of the speakers elsewhere on the IPM website

Ticket prices are £195 +VAT for IPM members and £250 +VAT for non-IPM members, including lunch.

If you want to find out more or book tickets, contact Jody Bratley on 020 7291 7742 (email jodyb@theipm.org.uk) or book via the IPM website

* Speakers and topics may be subject to change 

Shopper Marketing 2014 

Venue: 30 Euston Square, London NW1, two minutes from Euston Station. 

Date: April 29th 2014. 

Time: 9.00am registration, 9.30am start, 5.00pm finish.