Shopper Marketing Conference 2014 speakers
Darren Keen, Managing Director, MARS London (Conference Chairman)
Darren Keen has been Managing Director of MARS London, the UK arm of one of the world’s biggest shopper marketing agency group since October 2010, and is a recognized expert in the field. Before joining MARS, he was Head of Shopper Marketing at Arc Worldwide for just under four years. He has also worked as Client Service Director for The Marketing Store and Promotional Marketing Director for Saatchi & Saatchi. He started his marketing career as a Brand Manager with Rank Group.
Simon Miles, Digital Director, Coca-Cola Enterprises (Keynote)
In his current role as Digital Director at Coca-Cola Enterprises, which he has held for the last year, Simon Miles is responsible for driving online sales for Coca-Cola Enterprises across the company’s varied customer base. He is also tasked with delivering innovation in Digital Shopper Marketing across all phases of the path to purchase and beyond to CRM. Since joining CCE in 2006, he has held various roles, including Business Planning Controller, Head Of Planning, Associate Director - Shopper Marketing and Associate Director - Grocery. Before CCE, he was Marketing Director at International Sportsworld Communicators and before that was a marketer at Rothmans International.
Sarah Green, Managing Director, Dialogue and Shopper Lead Team, P&G EMEA
Sarah Green has been Managing Director of shopper marketing agency Dialogue, which is the shopper marketing arm of WPP’s Grey Network, since September 2010. In January 2014, she was also given the role of Shopper Lead, Team P&G EMEA. Between 2003 and 2010, she was a Board Director of Dialogue, mainly responsible for overseeing the agency’s P&G business for Western Europe and CEEMEA.
Jon Walbancke, Shopper
Marketing Manager, Food and Refreshment, Unilever
Jon Walbancke has
worked in various shopper marketing roles at Unilever since August 2010.
Starting as Unilever’s Category Manager, Morrisons, he then became Customer
Marketing Manager, Tesco and is currently Shopper Marketing Manager, Food And
Refreshment. He joined Unilever from Britvic, where he spent five years in
various commercial roles, and before that was at GlaxoSmithKline
Tony Eames, Head of Indirect Retail Operations for Samsung Electronics
Tony Eames has been Head of Indirect Retail Operations for Samsung
April 2014. Prior to that, he was Senior Retail Operations Manager. He joined Samsung in June 2008. Before Samsung, he
worked for seven years for HP.
Alex Meisl, Chairman and
Alex Meisl co-founded
mobile marketing agency Sponge in 2002. Sponge delivers mobile strategy and
insight, mCRM, mobile sites and applications for clients including Adidas,
Asda, Autotrader, Barclays, Coca Cola, Diageo, Dyson, McDonalds, Orange and Unilever. The
company increasingly focuses on how mobile enhances the customer experience
within the retail environment, using technologies including Wi-Fi to allow
retailers to develop a one-to-one relationship with their customers. Alex is a
Board Director of the IPM, lectures on Mobile
at UCL and speaks at conferences around the world.
Oliver Dickson, Senior Brand
Manager, William Grant & Sons
Oliver Dickson looks after all through the line
marketing activity on Grants whisky, Three Barrels Brandy and Champagne Piper
Heidsieck at First Drinks Brands Ltd. His 10 year marketing career also
includes spells working on the UKs no.1 Milkshake FRijj and Weight Watchers
Christine Edwards – Big River
Christine Edwards has spent 25 years operating with
leading global, European and local companies and brands on the evolution of both
category development and shopper marketing business practice. She started her career with Cadbury in 1986 and went
on to work for Black & Decker, RHM Foods and United Biscuits before
founding Big River Solutions in 2004. Since then, she has worked
with clients including Coca Cola Enterprises, Akzo Nobel, Skull Candy, Pernod
Ricard, Diageo, Beam Suntory, Camelot and Twinings.
Managing Director, Shoppercentric
Danielle is the Managing Director of specialist
shopper insight agency Shoppercentric, which she founded in 2004. She is widely recognised as an expert in Shopper Marketing,
appearing at numerous conferences and appearing on BBC TV and radio and being
quoted in the national press and trade magazines. Prior to setting up
Shoppercentric, she was a board director at Incite Marketing Planning and
before that Deputy Managing Director of Research International UK’s Consumer
Division. Shoppercentric clients include Cadbury, Lego, Coca Cola, ASDA, Unilever, Comet, Somerfield and many others.
Anthony Donaldson, Head of