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Shopper Marketing Trends: Webinar


The IPM teamed up with Snipp! Interactive and TPN Retail Marketing to bring you insights and market trends., delivered through our latest webinar on Wednesday 25th November 2015.

During the webinar, we looked at global views on Shopper Marketing techniques and trends, comparisons between the US and the UK markets together with emerging concepts and technology that could make a difference to way you conduct your next campaign. With a unique shopper led landscape in the UK, being shopper-smart is critical.

Key takeaways from the webinar:

●The role and purpose of shopper marketing continues as a fundamental role in the organisation

● Embrace the influence of social media

● Identify and adapt the importance of mobile

● From Ecommerce to everywhere commerce

● Acquisition and retention is everything

● Measure ROI, measure ROI, measure ROI

Listen to the webinar here: 


If you would like to access the presentation please click here .  For access to the CAP Vlogger Guidance mentioned in the webinar, please click here.

 Any questions regarding the webinar or would like to understand more about the insights shared? Contact us on 020 7291 7730 or contact@theipm.org.uk or contact any of the speakers noted below, and we'll be happy to answer any questions you have. 

Our speakers: 

Adam Doran, Managing Director, UK, Snipp Interactive

Adam joined Snipp in May 2015 as Managing Director for the UK.  Adam has over 15 years’ experience working with FMCG brands on tactical sales promotions and long-term loyalty reward programmes, working with clients such as Johnson & Johnson, General Mills, Unilever and Molson Coors.  Prior to joining Snipp, Adam was Business Development Director at Hive Online Ltd, a leading company specialising in sales promotions using unique codes, a Director of a leading Sports Marketing Company, working with major football and rugby teams, and ran his own Sales & Marketing Consultancy.

Justin Stephenson, Managing Director, TPN Retail Marketing 

For over 20 years, Justin has gained a global perspective working across all multi-channel communications, managing global brand communications and delivering integrated brand activations. Having worked in North America, Asia and Europe, he has a truly international orientation gained from working on Global partners like Nestle, Unilever, P&G, Coca-Cola, Dulux, New Balance, Nokia and HP. As Managing Director of TPN Retail, a dynamic-retail marketing agency, he works with clients to reimagine retail in a world where commerce is rapidly changing and navigating through an on-demand consumer journey is ever more complex. TPN enables its clients and their customers to navigate the dynamic retail environment by creating connections and dialogue with the target through an approach called the Modal Dialogue.  From consumer and shopper insight led thinking, to Contextual Strategy Development, to Retail Digital Technology Solutions, to Data Analytics and Performance Measures, TPN helps its clients make the sale happen.  

Camille Kennedy, Senior Director of Marketing, Snipp Interactive

Camille leads the marketing team for Snipp Interactive, a company specializing in incentive marketing technology that enables brands and retailers to drive customer engagement and purchase. Formerly, she operated this function for Hip Digital Media, a company recently acquired by Snipp.  She is responsible for the development and execution of marketing initiatives, events, thought leadership content and public relations activities. She also works to deliver strategic digital content solutions for Fortune 500 companies, including Kellogg’s, Diageo, and Dr Pepper Snapple Group. Camille began her career with Sony Music Entertainment in 2005 in the National Sales Division. From there she was responsible for managing customer marketing and promoting Sony Music products through Amazon.ca.