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'Tis the season for Promotions


      No doubt, marketers will currently be in the midst of their festive promotions! However, amongst the joy it is important to remember that your promotions need to be compliant with the CAP Code and the law.  

It is easy to get wrapped up in the pre-promotion side of things – making sure artwork looks the best, ensuring the prizes are available etc. However, it is also important to note that there are rules that govern the post promotion stage too. For example, you need to make sure that winners of prize draws and competitions are picked by a demonstrably independent person or process. That may be by using a computer based programme which produces verifiably random results for prize draws or engaging an independent judge to pick the best entry from a competition. The IPM provide a comprehensive independent verification service – we can select winners at random for you, pick the best entry to a competition or even verify that entrants have complied with the terms and conditions of the promotion.

The copy advice team at CAP in fact state that someone who fits the criteria of an independent person as required by the CAP Code is the promoter’s trade association so contact us today! 

 Email legal@theipm.org.uk / 020 7291 7730