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UK leads finalist list at IMC European Awards 2013

The UK leads the rest of Europe in terms of the number of campaigns shortlisted for awards in this year’s IMC European Awards for Integrated Marketing Communications, with 19 out of a total of 45. 

The Netherlands is next with 10, Belgium has 8, the Czech Republic 4, Ireland 3 and Spain 1. 

The selection was made by a jury panel made up of industry professionals from across Europe. 

Four agencies received a total of three nominations each. They were: 

  • BBDO (Belgium) for “Ethias Neigborhood Fixers”; 
  • Geometry Global (UK) for “Triumph Essence Launch at Selfridges”; 
  • Ogilvy & Mather Amsterdam (Netherlands) for “Why wait until it's too late”; 
  • and Publicis Group (Ireland) for “When it rains it pours”. 

Agencies with two finalist campaigns each are: 

  • Belgian agencies darw!n with “99%” and BBDO/TBWA/Ogilvy/Dallas with “From Zero to Hero”;
  • Czech agencies Ogilvy Prague/Ogilvy Action with their campaign “Live London”; 
  • Dutch agencies Ogilvy & Mather Amsterdam with “Aurora’s Idea” and Publicis with “I have already died”; 
  • UK agencies The Leith Agency, 23red, Space, Arc London and Arnold KLP with “Let's talk about Breasts”, “Stoptober”, “The Bulmers Way”, “The Untouchable Covers” and “Transform your patch” respectively, and Blue Chip Marketing (UK) Ltd with “Free Ladybird Books” and “O2 Star Trader”.

In total, 24 individual agencies from six countries made it through to the final. All of them first had to win Gold or equivalent in their respective national competitions. 

The IMC Awards are administered by the Integrated Marketing Communications Council of the European Association of Communications Agencies (EACA). 

The 19 UK entries which made it through to the final were drawn from a total of 29 UK entries. 

IMCC chairman Fiona Moore says: “Thinking outside the box was undoubtedly the watchword for IMCC 2013 Awards entrants. Ranging across Europe and defying economic constraints, a string of ground-breaking integrated campaigns have been picked as finalists for their innovative creative implementation, effective cut-through and impressive audience engagement. The result: positive ROI in these straitened times. Best of luck to all finalists!” 

IMCC jury chair Renate Vogt underlined the quality of the entries in this year’s awards: "This year, due to recession and costs involved, agencies have carefully evaluated the quality of their entries and spent time to prepare them. Therefore, the average scoring from the jury was higher compared to previous years.” 

The IMC European Awards are open to national award winners in the nine member countries of the Integrated Marketing Communications Council of Europe and are managed by EACA, with the assistance of the IMCC and with the support of WARC and Adforum. 

Full details of the IMC European Awards for Integrated Marketing Communications can be downloaded from www.imcceurope.com