UK leads finalist list at IMC European Awards 2013
The UK leads the rest of Europe in terms of the number of campaigns
shortlisted for awards in this year’s IMC European Awards for Integrated
Marketing Communications, with 19 out of a total of 45.
The Netherlands is next with 10, Belgium has 8, the Czech
Republic 4, Ireland 3 and Spain 1.
The selection was made by a jury panel made up of industry
professionals from across Europe.
Four agencies received a total of three nominations each.
- BBDO (Belgium) for “Ethias Neigborhood Fixers”;
- Geometry Global (UK) for “Triumph Essence Launch at
- Ogilvy & Mather Amsterdam (Netherlands) for “Why wait
until it's too late”;
- and Publicis Group (Ireland) for “When it rains it pours”.
Agencies with two finalist campaigns each are:
- Belgian agencies darw!n with “99%” and
BBDO/TBWA/Ogilvy/Dallas with “From Zero to Hero”;
- Czech agencies Ogilvy Prague/Ogilvy Action with their
campaign “Live London”;
- Dutch agencies Ogilvy & Mather Amsterdam with “Aurora’s
Idea” and Publicis with “I have already died”;
- UK agencies The Leith Agency, 23red, Space, Arc London and Arnold
KLP with “Let's talk about Breasts”, “Stoptober”, “The Bulmers Way”, “The
Untouchable Covers” and “Transform your patch” respectively, and Blue Chip
Marketing (UK) Ltd with “Free Ladybird Books” and “O2 Star Trader”.
In total, 24 individual agencies from six countries made it
through to the final. All of them first had to win Gold or equivalent in their
respective national competitions.
The IMC Awards are administered by the
Integrated Marketing Communications Council of the European Association of Communications
The 19 UK entries which made it through to the final were
drawn from a total of 29 UK entries.
IMCC chairman Fiona Moore says: “Thinking outside the box
was undoubtedly the watchword for IMCC 2013 Awards entrants. Ranging across
Europe and defying economic constraints, a string of ground-breaking integrated
campaigns have been picked as finalists for their innovative creative implementation,
effective cut-through and impressive audience engagement. The result: positive
ROI in these straitened times. Best of luck to all finalists!”
IMCC jury chair Renate Vogt underlined the quality of the
entries in this year’s awards: "This year, due to recession and costs
involved, agencies have carefully evaluated the quality of their entries and
spent time to prepare them. Therefore, the average scoring from the jury was
higher compared to previous years.”
The IMC European Awards are open to national award winners
in the nine member countries of the Integrated Marketing Communications Council
of Europe and are managed by EACA, with the assistance of the IMCC and with the
support of WARC and Adforum.
Full details of the IMC European Awards for
Integrated Marketing Communications can be downloaded from www.imcceurope.com