Shopper Marketing Conference 2014 overview
Targeting the Shopper: The Future of Promotional Marketing
marketing is rapidly growing in importance and has been recognised by brands
and retailers alike as key to future growth.
If you’re a marketer targeting
shoppers, whether at a brand owner, a retailer or an agency, you simply can’t
afford to ignore the discipline.
why the IPM has organised Shopper Marketing 2014, a one-day conference taking
place on 29th April 2014 in Central London…
marketers like Simon Miles, Digital Director from Coca-Cola Enterprises, Jon Walbancke, Shopper Marketing Manager,
Food and Refreshment at Unilever, Andrew
Leaver, Head of Retail for Samsung
Electronics, and Oliver Dickson, Senior Brand Manager at Grant’s Whisky discussing their own solutions to targeting shoppers.
On the agency side, we have Darren Keen, Managing
Director, MARS London, Sarah Green,
Managing Director, Dialogue and
Shopper Lead Team P&G EMEA, Anthony
Donaldson, Planning Director, Haygarth,
and Gideon Aroussi, Senior Planner, Bray
Leino, talking about how best to exploit the power of shopper marketing.
speakers include: shopper consultant Jesper Wiegandt, who spent 22 years at Procter & Gamble, the last 12 as a
marketing director with responsibility for shopper marketing; Graham Cove, Director
of Wi-Fi at mobile company EE; Andrew
Cole from shopper marketing consultancy Bridgethorne;
Danielle Pinnington from research agency Shoppercentric.
IPM has organised Shopper Marketing 2014 to provide the answers you need – in
some cases, to questions you may not even have thought of yet.
Ticket prices are £195 +VAT for IPM members and £250 +VAT for non-IPM members, including lunch.
If you want
to find out more or book tickets, contact Jody Bratley on 020 7291 7742 (email firstname.lastname@example.org) or book via the IPM website.
and topics may be subject to change
Euston Square, London NW1, two minutes from Euston Station.
registration, 9.30am start, 5.00pm finish.