Experiential Measurement 2017
The ultimate purpose of experiential marketing is to affect the behaviour of the
target audience through live engagement and this can and should be measured…
Although some Experiential agencies
do seek to measure effectiveness and ROI, currently there is no standard, industry-agreed,
approach to experiential evaluation
and therefore no consistent and credible yardstick for comparisons.
To find out more about Measuring the Effectiveness of Experiential Marketing Framework, please click here.
This summary highlights the principles and the model that the IPM are proposing. For
more information, please refer to the step-by-step
approach of IPM
Effectiveness Measurement for Experiential Marketing guide.
Please note: only IPM Member agencies are being invited to join the Measurement Framework first stage. Please contact us for more detailed information on 020 3848 0444 and speak to Carey Trevill.