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Overview

IPM member Hive ran a very interesting half-day conference focusing on loyalty and how retailers and brands are using loyalty platforms and loyalty schemes to build dialogue with their customers on October 3 2014.

Keynote speakers included Clive Humby, co-founder of DunnHumby, and Steve Mader, digital retail insights director for Kantar Retail EMEA, with contributions from marketers from leading brands.

The seminar was chaired by Jodie Hopperton, managing director of the IPM, who provides her key take-outs from the different speakers here.