CAP Code Changes 2017: What you need to know
CAP Code changes on food and soft drink advertising to children
The long awaited outcome of the consultation on advertising HFSS foods in non-broadcast media targeted at, or of particular appeal to, children was published on Thursday, 8th December 2016.
The IPM's Regulatory Advisor Laura Kelly and Andrew Taylor from the Regulatory Policy team at CAP, held a special webinar on Thursday 15th December to help the industry navigate the new rules.
To access the presentation from the session, please click here. You can also access a recording from the webinar here (please note registration details will be required). Please note that CAP
advice is for guidance purposes only and is not binding on the ASA Council.
What are the CAP Code changes?
- New rules come into force 1st July 2017
to media targeted at under 16’s
that directly or indirectly promote an HFSS (high fat, salt or sugar) product cannot appear
in children’s media
for HFSS cannot
in other media where children make up over 25% of
for HFSS products will not be allowed to use
promotions and celebrities popular with children,
advertisers may now use those
techniques to better promote healthier options
Department of Health nutrient profiling model will be used to classify which products are HFSS
Find out more about the changes
CAP have published full details of the changes here with a full report and explanation.
Have a question you would like to ask?
If you would like to speak to our Legal team, please contact Laura Kelly on 020 3848 0444 or email firstname.lastname@example.org
Available to IPM Members and Non-Members. If you have any questions please contact the IPM team on 020 3848 0444.