Did you know that the rules which govern prize promotions in the UK say that anyone running a prize promotion must make a list of major prize winners, including their names and the county where they live, available to anyone who asks? And that in some cases, winning entries must also be made available for inspection?
As the trade body for the promotional marketing industry, the IPM is committed to making sure that all marketers who run prize promotions are aware of their responsibilities under relevant law and also the UK Code of Advertising, Sales Promotion and Direct Marketing Practice (the CAP Code).
The CAP Code governs advertising and marketing in the UK, and is used by the ASA as the benchmark to decide whether a complaint over an ad or a promotion is valid.
CAP Code Rule 8.28.5 says: Promoters must either publish or make available on request the name and county of major prizewinners and, if applicable, their winning entries except in the limited circumstances where promoters
are subject to a legal requirement never to publish such information. Promoters
must obtain consent to such publicity from all competition entrants at the time
of entry. Prizewinners must not be compromised by the publication of excessive personal information.
So why not save yourself time and effort, and make sure you’re fulfilling your obligations under the CAP Code, by posting the lists of winners from your competitions, and the winning entries where necessary, to the IPM Winners List website?
Brands and agencies
Ensure your competition complies with the CAP Code – make The IPM’s Winners List the place people go to if they want to find out who won or to view the entries. It’s a safe and secure way to make the information available to the public. To create your own secure account today, contact The IPM’s Winners’ List team on firstname.lastname@example.org.