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Legal Advisory Service Case Charges

The IPM Legal Advisory Service provides guidance on promotional marketing campaigns to help ensure all your campaigns are compliant with the CAP Code and English law. Contact legal@theipm.org.uk.

The IPM represents the promotional marketing industry, and is able to offer regulatory ​guidance ​for your marketing campaigns. This includes advice on compliance with the CAP Code and relevant English laws.  Members can ask ad hoc questions at any time.  If you would like us to review your terms and conditions for you, members receive two free reviews a year with further reviews being available at a cost.

The IPM is a Member of CAP, author of the UK's self regulatory Code of Practice on advertising, sales promotions and direct marketing. 

Who do we offer advice for? 

If you are a brand, agency or corporate client looking for guidance on your work, we can provide expert support and advice on every aspect of your campaign including terms & conditions, artwork and all forms of non-broadcast media. We frequently act as specialist advisers to in house teams.

Do you have to be an IPM Member to access the service? 

The IPM's Legal Advisory Service is available to IPM Members and non-Members. There are significant savings on case enquiries under IPM Membership.  However, the helpline is only available to members.

Please note that all rates set out on this page or quoted by us are subject to VAT @ 20%.

The provision of all legal advisory services is subject to the Terms & Conditions for IPM Legal Advisory Service.


Case Charges

Legal Review and Approval of: 

  • Terms & Conditions
  • Creative Assets
  • Promotional mechanics

IPM Members: £350+VAT

Non-Members: £650+VAT

Please note that ALL charges are subject to VAT at the current rate. 

*For IPM Members only, pre-purchased cases are available:

5 cases: £1365 @ £273 each

10 cases: £2630 @ £263 each

20+cases: £5000 @ £250 each

*Pre-purchased cases are valid for 12 consecutive months from the date of purchase. .All charges are subject to VAT at the current rate.

A valid purchase order must be provided for any case accepted. Quotations for work are supplied on request. 

Each Legal Approval and Review covers up to 4 stages of review, based on the original text and images supplied, provided that the reviews are submitted to the IPM within two months of the original enquiry being received. Requests for review after two months of the original enquiry will be treated as a new case and charged as such. For Members, fully reviewed and approved promotions qualify for a free IPM Seal, recognised by the ASA. Non-members can apply for a Seal at £200.00. The Seal can be used on all promotional materials approved by the IPM including digital and on pack. Use of the IPM Seal is subject to the Terms & Conditions of Usage of the IPM Seal.


Generation of terms & conditions:

  • From brief supplied, create set of full terms and conditions
  • Up to 4 stages of text review and amends, based on original briefing
  • Quote supplied based on promotion

IPM Members: From £750 plus VAT

Non-Members: From £950 plus VAT


Independent Prize Promotion Management:

  • Winner Selection for Prize Draws
  • Winning Moments generation
  • Publishing Winners Lists and hosting Terms & Conditions (previously approved or generated by the IPM) (IPM Members: Free / IPM Non-Members: From £200 plus VAT)
  • Quote supplied based on promotion

IPM Members: From £250 plus VAT

Non-Members: From £400 plus VAT


Independent Judging

  • Judging supplied on hourly rate (plus VAT)
  • Quote supplied based on promotion

IPM Members: £200 per hour plus administration

Non-Members: £300 per hour plus administration