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Legal Advisory Service: Case Charges

The IPM represents and protects the brand activation industry, and is able to offer regulatory advice on your campaigns. Our Legal Advisory Service (LAS) provides guidance to help ensure all your campaigns are compliant with the CAP Code and English law. The IPM is a member of CAP, author of the UK's self-regulatory Code of Practice on advertising, sales promotion/brand activation and direct marketing. 

Please contact legal@theipm.org.uk

Who do we offer advice to? 

If you are a brand, agency or corporate client looking for guidance on your work, we can provide expert support and advice on every aspect of your campaign including terms & conditions, artwork and all forms of non-broadcast media. We frequently act as specialist advisers to in-house teams. Members can ask ad-hoc questions via email or over the phone at any time and at no charge. 

Note that to avoid conflicts of interest, we can only advise one agency (or brand) at a time on a promotion.

Do you have to be an IPM Member to access the service? 

The helpline is only available to members. However, you can ask for the LAS to review your terms and conditions if you are a non-member, although a higher fee is payable. Become an IPM Member and gain significant savings on all Legal Advisory Services along with two free legal cases per year*.

* Standard membership only. Corporate Reduced membership receives one free legal case per year and Entrepreneur none. 

Please note that all rates set out on this page or quoted by us are subject to VAT @ 20%.

The provision of all legal advisory services is subject to the Terms & Conditions for IPM Legal Advisory Service.


CASE CHARGES

Legal review and approval of

  • Terms & Conditions
  • Creative Assets
  • Promotional mechanics

Members: £350 plus VAT
Non-Members: £650 plus VAT

For IPM Members only, pre-purchased cases are available*:

5 cases: £1,365 plus VAT = £273 plus VAT each
10 cases: £2,630 plus VAT = £263 plus VAT each
20 cases: £5,000 plus VAT = £250 plus VAT each

*Pre-purchased cases are valid for 12 consecutive months from the date of purchase and cannot be used if a Member changes status and becomes a Non-Member. All charges are subject to VAT at the current rate.

A valid purchase order must be provided for any case accepted. Quotations for work are supplied on request. 

Each Legal Approval and Review covers up to 4 stages of review, based on the original text and images supplied, provided that the reviews are submitted to the IPM within two months of the original enquiry being received. Requests for review after two months of the original enquiry will be treated as a new case and charged as such.


Generation of terms & conditions

  • From brief supplied, create set of full terms and conditions
  • Up to 4 stages of text review and amends, based on original briefing
  • Quote supplied based on promotion
  • Members can redeem 1 Complimentary review (to the value of £350 plus VAT, where applicable) per year against the cost of generating a set of terms and conditions, paying the difference
  • Pre-purchased cases are not applicable for redemption 

Members: From £750 plus VAT
Non-Members: From £950 plus VAT


Independent prize promotion management

  • Winner Selection for Prize Draws
  • Winning Moments generation
  • Publishing Winners Lists and hosting Terms & Conditions (previously approved or generated by the IPM) (IPM Members: Free / IPM Non-Members: £200 plus VAT)
  • Quote supplied based on promotion

Members: From £250 plus VAT
Non-Members: From £400 plus VAT

For IPM Members only, pre-purchased Prize Draws are available*:

5 Prize Draws - £1125 plus VAT = £225 plus VAT each
10 Prize Draws - £2000 plus VAT = £200 plus VAT each

*Pre-purchased Prize Draws are valid for 12 consecutive months from the date of purchase and cannot be used if a Member changes status and become a Non-Member.  All charges are subject to VAT at the current rate.


Independent judging
  • Judging supplied on hourly rate (plus VAT)
  • Quote supplied based on promotion

Members: £200 plus VAT per hour + administration
Non-Members: £300 plus VAT per hour + administration


Legal Code Certification (LCC)

Aimed at employees within agencies, brands and service provider organisations that create and deliver campaigns, the IPM's Legal Code Certification (LCC) ensure that everyone is fully aware of the legal requirements and advertising codes that underpin the work you do.  With text prepared by Lewis Silkin and the IPM Legal and Learning teams, the course provides up to the minute e-learning centred on the CAP Code.  

The cost for IPM Members is £350 + VAT per candidate.  If you have a Standard Membership, you can redeem your 2 complimentary cases for 1 LCC place. If you are not an IPM Member, you can access the course for £495 + VAT per candidate.  

For larger groups of 5 or more candidates please contact our Learning Manager, Anna Kinast on 020 3848 0444 or email annak@theipm.org.uk​.  This option is currently only available to IPM Members.  

Click here for more information.