The IPM Winners List
and marketing communications in the UK are governed by the UK Code of
Advertising, Sales Promotion and Direct Marketing, more usually known as the
CAP Code states that anyone running a prize promotion must make a list of major
prize winners, including their names and the county where they live, available
to anyone who asks, once the promotion is over.
some cases, usually where a test of skill is part of the entry conditions, winning
entries must also be made available for inspection.
Brands and agencies
which fail to provide lists of winners can find their campaigns the subject of
investigation by the Advertising Standards Authority. If an investigation is
upheld, then they may have a campaign banned.
the people organizing prize promotions can overlook the publication of winners’
details – which is why the Institute
of Promotional Marketing
(the IPM) has created a new service, The IPM Winners List.
Winners List is a website where brand owners and their agencies can easily and
quickly provide the details that the rules say they must.
Winners List is free for IPM members to use, if they have had the campaign the
list relates to checked by the IPM LAS.
or members who have not had a campaign checked by the LAS, will be charged £200
for every list they upload.
information can be found on The IPM Winners List website, or email email@example.com.
So why not
save yourself time and effort, and make sure you’re fulfilling your obligations
under the CAP Code, by posting the lists of winners from your competitions, and
the winning entries where necessary, on The IPM Winners List?