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Legal and Code Issues

The following checklists and notes are provided for general guidance only and should be used as an aide memoire to the key issues that have to be considered in relation to the main promotional mechanics. 

They should not be seen as an alternative to getting clearance for each promotion. 

The IPM's Legal & Compliance Service is available to ensure that specific copy is in accordance with its interpretation of the prevailing laws, codes of practice and good practice.  

To help marketers and their agencies using prize promotions fulfil their obligations under the CAP Code regarding independent judging, the IPM offers an independent adjudication and verification service.

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